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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Comic Sans
Elizabeth M.A. Grasby; Sean BurkettCase IVEY-9B14M049-EStrategyThe three owners of Comic Sans (CS), a specialty retail store located in the downtown core of a large Canadian city, had recently begun to implement plans for expansion. The business catered to the geek culture, offering science fiction merchandise, comic books, computer games and accessories. All plans to expand must suddenly be revisited because two of the three partners have decided to end their romantic and business relationship. If the remai...Starting at €8.20
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Pampered Pets
David Wood; Sean Burkett; Jessica RileyCase IVEY-9B12D009-EEntrepreneurship, Service and Operations ManagementIt was late January 2011, and although Rachel De Marchi had gotten used to the long days of physical labour, she knew it was bothering her, and today brought her to a reality that she knew she would have to face. Since having founded her dog-walking service six years ago in Oakville, Ontario, this was the first time she had asked for help. She made a very embarrassing phone call to her father when she could not wrestle a dog into her car. What ma...Starting at €8.20