Ivey Business School (Canada)
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Mount Rundle Hotel Banff
Jim KayalarCase IVEY-9B08M050-EStrategyA service delivery failure in the Mount Rundle Hotel escalates into a full-fledged confrontation between hotel management and the customer. The hotel general manager has an inward focus and is more intent on managing internal company systems and processes than catering to customer needs. The delay in responding effectively to the service failure leads to the involvement of the Better Business Bureau of Alberta, the Banff Lake Louise Tourism Devel...Starting at €8.20
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Pro Clean, Tennessee
Jim KayalarCase IVEY-9B08M091-EEntrepreneurship, StrategyThe owner of a carpet cleaning operation in Tennessee is urgently looking for solutions, after his business expansion project has failed. The owner has emulated the business model of a well-established competitor, hoping that what has worked for his competitor would also work for him. The business is churning cash fast as a result of the additional cost of personnel and equipment and could face bankruptcy in the near future.Starting at €8.20
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The Fish Whisperer
Jim KayalarCase IVEY-9B12M060-EEntrepreneurship, Leadership and People Management, Service and Operations Management, StrategyThis case depicts the start-up and business development challenges faced by a streetwise entrepreneur who has invented a unique fishing rod. The capabilities necessary to invent, prototype, and bring to market a limited quantity of product versus the challenges of larger-scale commercialization and management of a growing business are illustrated. The case primarily addresses why some entrepreneurial ventures succeed and grow while others stay in...Starting at €8.20
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Satya: Authentic Entrepreneurship and Community
Vania Sakelaris; Janice ByrneCase IVEY-W28479-EEntrepreneurshipPatrice Mousseau was an Indigenous woman in Canada who founded an organic skin care company, Satya. From Satya’s modest beginnings and early challenges, the company had several subsequent successes before Mousseau faced significant challenges due to the COVID-19 pandemic. Mousseau’ s Indigenous values and influences shaped her approach to launching and developing Satya. Additionally, Mousseau’s collaboration with a women-only network of investors...Starting at €8.20
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCase IVEY-W26182-EEntrepreneurship, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacStarting at €8.20
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Helga Wear: The Unzipped Potential of Women’s Workwear
Vania Sakelaris; Janice ByrneCase IVEY-W32629-EEntrepreneurship, StrategyThe case traces the story of Jodi Huettner, a mechanical engineer, and her journey to launch Helga Wear Inc. (Helga Wear), a company that developed personal protective equipment (PPE) in the form of workwear specifically designed for women. Huettner started the venture following her own struggles working in PPE designed for men. The case outlines the various challenges she encountered in bringing her product to market and illustrates how gender b...Starting at €8.20
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Funding My Sisters’ Place: Building a Sustainable Social Enterprise
Janice Byrne; Sophie Bacq; Vania SakelarisCase IVEY-W28481-EEntrepreneurship, Knowledge and CommunicationBy the spring of 2021, My Sisters’ Place, a safe, welcoming, and inclusive support centre for women in London, Ontario, had welcomed countless women to Buchan House, a historic Victorian mansion located in downtown London, that had been generously donated by a local family. While it had become a safe haven for so many people in the community, the building’s age and heritage status also meant frequent and high maintenance costs, and the recent roo...Starting at €8.20