Ivey Business School (Canada)
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Eikon Device Inc.: Creating an International Strategy
Anthony GoerzenCase IVEY-9B13M089-EEntrepreneurship, StrategyEikon Device Ltd, a tattoo equipment and supplies firm, has to choose between several alternatives. Their core business is the production of tattoo needles and the power supply that makes tattoo machines operate, selling primarily into the United States and Canada. With increasing international demand however, should they consider establishing a distribution facility abroad? Alternatively, since much of their success is derived from catering to t...Starting at €8.20
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Able Translations: International Strategy at the Crossroads
Anthony GoerzenCase IVEY-9B15M009-EEntrepreneurship, StrategyThe founder of Toronto-based Able Translations has grown the company since 1990 from a single-man operation that did on-site interpreting to a firm of 100 staff in 2014. The firm provides a range of interpreting and translation services on three continents by more than 3,500 qualified language professionals in more than 100 languages. Although an industry leader, the company faces both strong global competitors and a myriad of microbusinesses and...Starting at €8.20
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Nata Supermarkets: Customer Analytics
Bissan GhaddarCase IVEY-W33834-EDecision Analysis, MarketingIn January 2022, the vice-president of technology for Nata Supermarkets was reviewing the company’s performance against its competitors for the 2021 calendar year. The company had been performing poorly both based on its internal metrics and against competitor growth rates. The vice-president also noticed that many competitors began revealing new data analytics initiatives in their annual reports. Many companies experienced industry-leading growt...Starting at €8.20
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Guell Appliances: A Refrigerator's World We're Just Living In
Bissan GhaddarCase IVEY-W33837-EDecision Analysis, MarketingIn July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to ...Starting at €8.20
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Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply
Anthony GoerzenCase IVEY-9B13M118-EStrategyBy 2013, Sobey’s Inc., one of Canada`s largest food retailers, had initiated a number of programs in order to reduce its environmental footprint and to try to meet the public’s expectations that business would address such sustainability issues as waste management, genetically modified products and food safety. At the top of Sobey’s agenda was to develop a sustainable seafood strategy. While data collection, metric selection, employee incentives ...Starting at €8.20
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United Way: Taking a Public Stance on a Controversial Issue
Anthony Goerzen; Luke FiskeCase IVEY-9B16M065-EStrategyIn June 2012, the Kingston, Frontenac, Lennox, and Addington chapter of the United Way had the opportunity to present its views at an upcoming public forum on a proposal to build a casino in Kingston, Ontario. The possibility of a casino in Kingston was a controversial and emotional topic; it was supported by influential business and government leaders but also had many detractors. Pro-casino advocates said a casino would create jobs, spur local ...Starting at €8.20
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Fair Trade Jewellery Co.: Establishing an Ethical Global Value Chain
Anthony Goerzen; Luke FiskeCase IVEY-9B20M139-EEntrepreneurship, StrategyIn August 2019, Fair Trade Jewellery Co., a mid-size jewellery retailer based in Toronto, Canada, was wondering how to ensure that its customers received responsibly sourced gold and diamond jewellery. The company had already devoted considerable amountsStarting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes
Bissan Ghaddar; Tiffany Bayley; Jonathan Hu; Ibrahim RanaCase IVEY-W28526-EDecision AnalysisLondon Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm’s clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and che...Starting at €8.20
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Force Energy: Growing the Brand
Bissan GhaddarCase IVEY-W33840-EDecision AnalysisKae Jonishi, the protagonist in the case, is a marketing analyst at Force Energy (Force). Her company has advertised with Major League Baseball (MLB) teams in the past and has gained moderate amounts of exposure from these marketing campaigns. However, Jonishi’s manager wants to increase the company’s exposure to MLB fans. One way to do so is to sponsor teams that are likely to advance into the MLB post-season, or playoffs. The top performing tea...Starting at €8.20
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Social Focus Consulting: Evaluating its Long-Term Feasibility
John Paul de Silva; Anthony GoerzenCase IVEY-9B18M104-EEntrepreneurship, StrategySince the founding of Ontario-based Social Focus Consulting (SFC) in 2011, its founder had led a team of over 100 members to work on more than 30 projects for over 30 non-profit organization (NPO) clients from London to Ottawa. SFC’s competitive market included NPO consulting firms that were more established, larger, or offered pro bono services. SFC set itself apart by exclusively hiring undergraduate and graduate students. The organization spec...Starting at €8.20