Ivey Business School (Canada)
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Nata Supermarkets: Customer Analytics
Bissan GhaddarCase IVEY-W33834-EDecision Analysis, MarketingIn January 2022, the vice-president of technology for Nata Supermarkets was reviewing the company’s performance against its competitors for the 2021 calendar year. The company had been performing poorly both based on its internal metrics and against competitor growth rates. The vice-president also noticed that many competitors began revealing new data analytics initiatives in their annual reports. Many companies experienced industry-leading growt...Starting at €8.20
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Guell Appliances: A Refrigerator's World We're Just Living In
Bissan GhaddarCase IVEY-W33837-EDecision Analysis, MarketingIn July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to ...Starting at €8.20
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Alumni Action Foundation: Currency Hedging Strategy
Walid Busaba; Zeigham Khokher; Ken MarkCase IVEY-9B10N030-EFinanceThe executive director of an independent charitable foundation is thinking about whether to hedge his foundation's U.S. dollar exposure given the large swings in the Canadian dollar-U.S. dollar exchange rate. For the past four years, the weakening U.S. dollar has contributed to underperformance in the foundation's portfolio relative to its peers.Starting at €8.20
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Force Energy: Growing the Brand
Bissan GhaddarCase IVEY-W33840-EDecision AnalysisKae Jonishi, the protagonist in the case, is a marketing analyst at Force Energy (Force). Her company has advertised with Major League Baseball (MLB) teams in the past and has gained moderate amounts of exposure from these marketing campaigns. However, Jonishi’s manager wants to increase the company’s exposure to MLB fans. One way to do so is to sponsor teams that are likely to advance into the MLB post-season, or playoffs. The top performing tea...Starting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes
Bissan Ghaddar; Tiffany Bayley; Jonathan Hu; Ibrahim RanaCase IVEY-W28526-EDecision AnalysisLondon Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm’s clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and che...Starting at €8.20
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Carmanah Technologies Corporation
Walid Busaba; Zeigham Khokher; Ken MarkCase IVEY-9B09N013-EFinanceAn analyst at an investment firm is considering an investment in Carmanah Technologies Corporation (Carmanah). Carmanah is a fast-growing player in the high-powered alternative energy products. Since 2007, when the new chief executive officer (CEO) took over, a turnaround effort has been in place at Carmanah. At $0.91 per share, Carmanah's shares were trading at just 23 per cent of their value in mid-2007. The analyst is scheduled to make a recom...Starting at €8.20
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Canada Pension Plan: Investing in Equities
Zeigham Khokher; Walid Busaba; Ken MarkCase IVEY-9B09N017-EFinanceThe Canada Pension Plan Investment Board (CPPIB) is asked to provide an opinion about the risk and return characteristics of an all-equity portfolio. The CPPIB is analyzing the potential of investing in other asset classes because of the potential for increased returns over the long-run. The Canada Pension Plan's assets currently completely comprise federal and provincial bonds and short-term securities.Starting at €8.20
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The Canada Pension Plan Investment Board: Governance
Zeigham Khokher; Walid Busaba; Ken MarkCase IVEY-9B10N009-EFinanceThe Canada Pension Plan Investment Board (CPPIB) has put in place a strong governance structure to ensure that excess contributions (by Canadians) can be invested with a singular mandate - to maximize the rate of return without undue risk of loss. In September 2009, a private member's bill seeks to regulate Canadian government agencies' dealings with Canadian mining companies operating in developing countries. A senior manager at the CPPIB has be...Starting at €8.20
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Symantec Corporation Convertible Notes With Call Spread
Walid Busaba; Zeigham Khokher; Guorong YangCase IVEY-9B10N018-EFinanceThe board of directors of Symantec Corporation asked a consultant for an independent opinion on an important financing decision. Symantec had been working with several investment banks on a plan to raise debt to repurchase common shares. The consultant found it to be an interesting financing plan; whereas repurchasing shares immediately would increase Symantec's financial leverage, converting the notes in the future would reduce leverage at a pot...Starting at €8.20
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Amaranth Advisors: Burning Six Billion in Thirty Days
Walid Busaba; Zeigham Khokher; Anuroop DuggalCase IVEY-9B08N003-EFinance, StrategyThis case provides students with a deeper understanding of commodity futures markets in general and natural gas markets in particular. It also provides an introduction to hedge funds and insight into the largest hedge fund collapse in history. Third, it introduces such concepts as liquidity risk, value-at-risk, spread trades and the use of derivatives. As of the case date, Amaranth had not publicly disclosed the positions that led to $6 billion i...Starting at €8.20