Ivey Business School (Canada)
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Healing Through Humour: Mixing Mental Health, Comedy and Business
Michael Taylor; Tatiana LevitCase IVEY-9B13A033-EEntrepreneurship, MarketingIn June 2013, the founder of Healing Through Humour, a comedy school for people with mental illness, considered his options to overcome the barriers to growth for his not-for-profit organization. The school, located in donated space in the offices of the Schizophrenia Society of Saskatchewan in Regina, was designed to build self-esteem and life skills for people suffering from mental illness, to raise public awareness about mental health issues a...Starting at €8.20
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Canadian Western Agribition: Beefing up the Growth Strategy
Tatiana Levit; Michael TaylorCase IVEY-9B15A002-EMarketing, StrategyIn early June 2014, the chief executive officer of Canadian Western Agribition, a not-for-profit organization, is reviewing the results of its 2013 agricultural show, a fair that takes place every November in Regina, Saskatchewan. The week-long event includes the largest livestock show in Canada, an extensive agribusiness tradeshow, a large marketplace of home products, a rodeo competition, and entertainment and educational programs that have a f...Starting at €8.20
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Textbooks for Change
Elizabeth M.A. Grasby; Shannon WrightCase IVEY-9B16B004-EAccounting and ControlIn May 2015, the chief executive officer (CEO) of a small social enterprise was trying to decide how to expand its business. Textbooks for Change collected used texts from universities and supported African entrepreneurs and universities by donating text sales proceeds or through the distribution of donated materials to deserving schools. The CEO was considering expanding the business to collect textbooks from universities outside its region, and...Starting at €8.20
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Westridge Cabinets: The Account Management Decision
Michael Taylor; Tatiana LevitCase IVEY-9B16A060-EMarketingIn November 2015, Westridge Cabinets (Westridge) was facing a sales decline of approximately 35 per cent. Westridge manufactured and sold kitchen cabinets for the new home market, the home renovation market, and both the low-rise and high-rise multi-unit markets. The company was based in Alberta, Canada, which had been hit hard by a 75 per cent drop in world oil prices in the last year. Westridge was re-evaluating its sales strategy and consideri...Starting at €8.20
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Red Spruce Resort
Elizabeth M.A. Grasby; Shannon WrightCase IVEY-9B15B013-EAccounting and ControlThe general manager of a resort was considering completely renovating the resort’s suites for the upcoming season. He would need to submit a proposal to the resort owners for funding approval. Although he knew the renovation would increase customer satisfaction, he would need to justify the significant upfront investment from a financial perspective.Starting at €8.20