Ivey Business School (Canada)
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Maxim Off Highway Axle Business: An Acquisition Opportunity (B)
Mary Gillett; Mark A. HeiszCase IVEY-9B12B033-EAccounting and Control, FinanceThis case is a supplement to Maxim Off Highway Axle Business: An Acquisition Opportunity (A).Starting at €5.74
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Paul Frank and Native American Stereotypes: A Case of Misappropriation
Stefanie Beninger; June N.P. FrancisCase IVEY-9B14A063-EMarketing, StrategyPaul Frank Industries (PFI), a privately held company based in the United States, finds itself in hot water after social media criticizes a Hollywood marketing event hosted by PFI in which Native American stereotypes were prominently featured. When photos of the event are released on Facebook, two bloggers bring attention to the event through their social media channels, and the reaction quickly spreads throughout the Native American community an...Starting at €8.20
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Storm Technologies Ltd. (Spanish version)
Rhonda L. English; Mark A. HeiszCase IVEY-9A90BS01FinanceStorm Technologies Ltd. tiene una significativa posición neta de flujo de fondos en dólares americanos, lo que expone a la compañía a un riesgo al tipo de cambio. Como vicepresidente de finanzas, Todd Harrison está interesado en determinar el impacto en el flujo de fondos y en las ganancias netas de un dólar canadiense más fuerte. Se sugieren varias estrategias para limitar el riesgo, incluyendo: 1) Contratos a largo plazo, 2) Opciones de compra,...Starting at €8.20
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Heiltsuk Economic Development Corporation: Balancing Politics, Business, and Culture
Julian Harrison; Stefanie BeningerCase IVEY-9B16M177-EStrategyIn March 2013, the chief executive development officer of the Heiltsuk Economic Development Corporation (HEDC) was preparing a report on the findings and recommendations of the organization’s seven-year history. The HEDC, the economic development arm of the Heiltsuk Nation, was not meeting its goals. The HEDC structure was based on the theory that economic development success in Aboriginal communities required a separation of business from politi...Starting at €8.20
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Does Mattel's Iconic Barbie Doll Need a Makeover
Karen Robson; Stefanie BeningerCase IVEY-9B16A005-EMarketingIn 2015, almost 60 years after being introduced to the market, the Barbie doll was one of the world’s most iconic toys. However, both the industry landscape and consumer preferences were changing, and Barbie was yet again in the spotlight as consumers criticized the toy for providing a narrow and unrealistic vision of how women should look, how they should dress, and the careers they should pursue. Sales and public perception of the doll were bot...Starting at €8.20
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Maxim Off Highway Axle Business: An Acquisition Opportunity (A)
Mary Gillett; Mark A. HeiszCase IVEY-9B11B010-EAccounting and Control, FinanceThe president of Zeus Strategic Investments Inc. was reviewing an acquisition opportunity related to a spin-off of a division of Maxim Automotive. This opportunity was exactly the type of thing that excited the president — a non-strategic business unit within a large industrial organization that faced significant challenges in forming into a standalone business. The president felt that it provided an excellent opportunity to create significant va...Starting at €8.20
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Gillette Takes a Stand: Toxic Masculinity and #thebestmencanbe
Stefanie Beninger; Karen RobsonCase IVEY-9B20A001-EMarketingIn early January 2019, Gillette, one of the world’s leading razor brands, ignited controversy with a specific advertisement—the “We Believe” video. This short film tackled toxic masculinity and encouraged men to be #TheBestMenCanBe. While Gillette historically focused on portraying men as athletes or as career-oriented individuals, the brand's promotions since the late 2010s had turned to a more diverse conceptualization of manhood. When launched...Starting at €8.20
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Lululemon Athletica's Product, Employee and Public Relations Issues
Stefanie Beninger; Simon Pek; Karen Robson; Adam J. MillsCase IVEY-9B14A039-EMarketingLululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon's Manifesto, a one-page collection of sayings that guide the company's actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013....Starting at €8.20