Ivey Business School (Canada)
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Robertson Maple Farm Inc.
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B13B016-EAccounting and ControlThe owner of a maple sugar farm and tourist facility must prepare the company books for the fiscal year according to International Financial Reporting Standards (IFRS) rules. The owner must decide how to account for operating and finance leases.Starting at €8.20
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Bird's Eye View Ltd.
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B13B018-EAccounting and ControlThe owner of a scenic flying tour operation reviews the financial details of his company's fixed assets for the purpose of completing the necessary accounting transactions for the fiscal year.Starting at €8.20
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States (Spanish version)
Julia Sagebien; Jennifer Catinchi; Eva Perez; Marisol Perez-Savelli; Victor QuiñonesCase IVEY-9B09AS20Entrepreneurship, Marketing, StrategyDos inexpertos, pero fuertemente confiado, empresarios hacen frente a los molestias de una nueva empresa: exportando la masa hecho en Puerto Rico a las ciudades en los Estados Unidos donde se encuentran una gran cantidad de inmigrantes puertorriqueños que están deseando nostálgicamente para su querido pan sobao (pan hecho con manteca vegetal). Con millares de puertorriqueños que viven en y/o que se mueven a los Estados Unidos y después de varios ...Starting at €8.20
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Rameco Distribution
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B010-EAccounting and ControlThe founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing opti...Starting at €8.20
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Wacky Webster's TV & Home Audio
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B008-EAccounting and Control, MarketingThe owner of a small TV and home audio shop was reviewing his marketing plan for the coming fiscal year. He was exploring potential new target markets, as well as reviewing his product portfolio, repair service, and pricing, and considering a website. Based on his research and analysis, he planned to design a detailed promotional strategy for the fiscal 2014 year.Starting at €8.20
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The Gallery Project
Jean-Philippe Vergne; Alexander (A.J.) MillerCase IVEY-9B13M072-EEntrepreneurship, StrategyA young entrepreneur is considering options for starting an art dealership. Everyone has some commonsense knowledge of what an art gallery is, yet very few have realized how competitive the art market is and what it takes to succeed in that industry. The price of a painting can be anywhere between $50 and $500,000, and that price typically does not depend on the objective properties of the artwork itself. This is where the art dealer plays an imp...Starting at €8.20
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Victor Quiñones; Julia Sagebien; Marisol Perez-Savelli; Eva Perez; Jennifer CatinchiCase IVEY-9B09A020-EEntrepreneurship, Marketing, StrategyTwo inexperienced, but strongly committed, entrepreneurs face the hassles of a new venture: exporting dough from Puerto Rico to cities in the United States with large numbers of Puerto Rican immigrants who are longing nostalgically for their beloved pan sobao (bread made with vegetable shortening). With thousands of Puerto Ricans living in and/or moving to the United States and after several incidents of fraud by partners of the entrepreneurs, th...Starting at €8.20