Ivey Business School (Canada)
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Domus Developments: To Build or Not to Build
Elizabeth M.A. Grasby; Erica FurgiueleCase IVEY-9B15B006-EAccounting and Control, EntrepreneurshipThe project manager at a development company is contemplating the future of the firm’s next innovative development project, which had originally been conceptualized in 2008, but for various reasons, had not yet come to fruition. The project manager wants to evaluate the venture from a financial viewpoint, including the company's ongoing cash position should the company go ahead with the building process; he also wants to assess other relevant qua...Starting at €8.20
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Amsterdam Brewery
Elizabeth M.A. Grasby; Erica FurgiueleCase IVEY-9B15B003-EAccounting and Control, MarketingThe owner and president of a craft brewery and restaurant had just finished reviewing the company’s mid-year results, which revealed some operational capacity issues and a limited marketing budget. As a result, the owner wanted to focus on each of the company’s product lines and their contribution to the business to determine how to allocate marketing costs. Alternatively, with the company’s continued growth, the owner wondered whether the brewer...Starting at €8.20
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Comfort Remote Site Services Ltd.
Elizabeth M.A. Grasby; Jimmy WangCase IVEY-9B18M105-EStrategyComfort Remote Site Services Ltd. (Comfort) was a remote-site food service company based in Oakville, Ontario. The chairman and chief executive officer (CEO) of Comfort was preparing a bid for the catering, housekeeping, and janitorial services for the Gregory Mine, an iron ore mine owned by Yellowstone Mining and located 320 kilometres north of Yukon, Canada. The remote food services industry involved a highly competitive bidding (often closed) ...Starting at €8.20
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Lockbox Social Inc.: Status Quo or SEO
Elizabeth M.A. Grasby; Jimmy WangCase IVEY-9B17B017-EAccounting and Control, EntrepreneurshipIn July 2016, the founder and president of Lockbox Social Inc., an American social media management company for real estate agents, was contemplating whether to offer search engine optimization (SEO) as a new product. He needed to decide whether to pivot his business to pursue SEO exclusively, include SEO with the current product mix, or stay with the status quo and reconsider SEO at a later date. How would the two products—social media managemen...Starting at €8.20