Ivey Business School (Canada)
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Comfort Remote Site Services Ltd.
Elizabeth M.A. Grasby; Jimmy WangCase IVEY-9B18M105-EStrategyComfort Remote Site Services Ltd. (Comfort) was a remote-site food service company based in Oakville, Ontario. The chairman and chief executive officer (CEO) of Comfort was preparing a bid for the catering, housekeeping, and janitorial services for the Gregory Mine, an iron ore mine owned by Yellowstone Mining and located 320 kilometres north of Yukon, Canada. The remote food services industry involved a highly competitive bidding (often closed) ...Starting at €8.20
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Satya: Authentic Entrepreneurship and Community
Vania Sakelaris; Janice ByrneCase IVEY-W28479-EEntrepreneurshipPatrice Mousseau was an Indigenous woman in Canada who founded an organic skin care company, Satya. From Satya’s modest beginnings and early challenges, the company had several subsequent successes before Mousseau faced significant challenges due to the COVID-19 pandemic. Mousseau’ s Indigenous values and influences shaped her approach to launching and developing Satya. Additionally, Mousseau’s collaboration with a women-only network of investors...Starting at €8.20
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCase IVEY-W26182-EEntrepreneurship, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacStarting at €8.20
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Lockbox Social Inc.: Status Quo or SEO
Elizabeth M.A. Grasby; Jimmy WangCase IVEY-9B17B017-EAccounting and Control, EntrepreneurshipIn July 2016, the founder and president of Lockbox Social Inc., an American social media management company for real estate agents, was contemplating whether to offer search engine optimization (SEO) as a new product. He needed to decide whether to pivot his business to pursue SEO exclusively, include SEO with the current product mix, or stay with the status quo and reconsider SEO at a later date. How would the two products—social media managemen...Starting at €8.20
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Helga Wear: The Unzipped Potential of Women’s Workwear
Vania Sakelaris; Janice ByrneCase IVEY-W32629-EEntrepreneurship, StrategyThe case traces the story of Jodi Huettner, a mechanical engineer, and her journey to launch Helga Wear Inc. (Helga Wear), a company that developed personal protective equipment (PPE) in the form of workwear specifically designed for women. Huettner started the venture following her own struggles working in PPE designed for men. The case outlines the various challenges she encountered in bringing her product to market and illustrates how gender b...Starting at €8.20
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Funding My Sisters’ Place: Building a Sustainable Social Enterprise
Janice Byrne; Sophie Bacq; Vania SakelarisCase IVEY-W28481-EEntrepreneurship, Knowledge and CommunicationBy the spring of 2021, My Sisters’ Place, a safe, welcoming, and inclusive support centre for women in London, Ontario, had welcomed countless women to Buchan House, a historic Victorian mansion located in downtown London, that had been generously donated by a local family. While it had become a safe haven for so many people in the community, the building’s age and heritage status also meant frequent and high maintenance costs, and the recent roo...Starting at €8.20