Ivey Business School (Canada)
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Niagara Health System: An Innovative Communications Strategy (B)
Anne Snowdon; Alexander Smith; Andrew ScarffeCase IVEY-9B15M023-EStrategySupplement to 9B15M022.Starting at €5.74
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Amazon: Legal Woes, Crisis, and Resilience
Jyotsna Bhatnagar; Parul GuptaCase IVEY-9B21C003-ELeadership and People ManagementDuring the COVID-19 pandemic, Jeff Bezos, the chief executive officer of Amazon.com Inc. (Amazon), became the world’s richest person by adding US$6 billion to his net worth by the end of March 2020. While the worth of other billionaires was decreasing because of the unprecedented market volatility created by the pandemic, retail sales surged to a record level for Amazon. To meet the additional workforce requirements created by the sudden rise in ...Starting at €8.20
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Niagara Health System: An Innovative Communications Strategy (A)
Anne Snowdon; Alexander Smith; Andrew ScarffeCase IVEY-9B15M022-EStrategyThis case chronicles three major challenges faced by the Niagara Health System, a seven-hospital network in the Niagara region in the province of Ontario, Canada. An interim chief communications officer has joined the Niagara Health System team on secondment to help with communications issues during a C. difficile outbreak. He soon realizes that the public communication issues were not isolated to this outbreak, but rather continued a trend of po...Starting at €8.20
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Amazon as an Employer
Jyotsna Bhatnagar; Shweta Jaiswal ThakurCase IVEY-9B16C006-EEntrepreneurship, Leadership and People ManagementAmazon was the biggest Internet-based retailer in the United States and had frequently been featured on lists of the most admired companies. In 2015, The New York Times published an article that portrayed Amazon as a ruthless employer with brutal human resource management practices and a toxic work atmosphere. Employees were divided in their opinions: some found the culture invigorating and others found it hard to survive in. Leaders in the indus...Starting at €8.20