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Play On! Weighing the Option to Restart (B)
J. Robert Mitchell; Ken MarkCase IVEY-9B10M075-EEntrepreneurship, StrategyThe founder of Play On!, a national street hockey tournament, is in the process of reviewing his venture and determining what led to its failure in 2006. The case focuses on entrepreneurial decision-making, opportunity identification, and the ability to adapt to the environment given new information. This is a two-part case: the first case, Play On! Building the Entrepreneurial Opportunity, product #9B10M074, focuses on the founder's review of hi...Starting at €5.74
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General Mills Canada: Building a Culture of Innovation (A)
J. Robert Mitchell; Ken MarkCase IVEY-9B14M015-EEntrepreneurship, StrategyThe president of General Mills Canada wants to build a culture of innovation in his firm. Prior to a senior management meeting in 2010 to review the company’s plans for 2011 and beyond, he met with the vice-president of Human Resources and asked him to provide feedback and suggestions about what the organization could do to change its corporate culture. A conservative organization with a collegial atmosphere where consensus and support were essen...Starting at €8.20
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Challenges and Opportunities at the Protospace Makerspace
Chris Street; J. Robert MitchellCase IVEY-9B17M087-EEntrepreneurship, StrategyIn early 2017, the directors at Protospace, a makerspace in Calgary, Alberta, Canada, faced some challenges. The nine-year-old member-run organization operated as a “do-ocracy,” with a minimum of official oversight. However, the directors and some of the membership wondered whether Protospace could and should scale its growth by recruiting and accepting new members. Would a larger membership help or hinder the membership-driven makerspace? Should...Starting at €8.20
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epost: Evolving an Online Business
Deborah Compeau; Jane GravillCase IVEY-9B07E001-EInformation TechnologiesThe chief executive officer (CEO) of epost is preparing for a meeting with his successor. Epost, a division of Canada Post, is in a transition and many decisions will need to be made by the successor. With the introduction of the Internet, people are using regular postal services less frequently. Epost was created to generate revenue and to provide customers the ease of paying bills electronically. In 2004, epost acquired its competitor, Webdoxs....Starting at €8.20
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Molson Canada: Social Media Marketing
Deborah Compeau; Israr QureshiCase IVEY-9B08A014-EMarketingThis case describes Molson’s experiment with social media for creating brand awareness. In November 2007, Molson, part of the Molson Coors Brewing Company, ended a social media promotion after facing criticism that it promoted binge drinking. Molson was faced with the difficulty of how quickly the contents of social media could spread to various audiences. The case encourages readers to ponder whether Molson’s action was the only option available...Starting at €8.20
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Waterloo Regional Police Services: The CIMS Project (B)
Jane Gravill; Deborah CompeauCase IVEY-9B07E008-EInformation TechnologiesThe chief of the Waterloo Regional Police Service was again faced with a crisis in the ongoing development of the CIMS project. It was early 2005 and he found himself again debating the future of this increasingly time-consuming and expensive project. Complicating matters now, however, was the fact that several of his partner organizations in CIMS wanted to go live with those portions of the software which had been delivered from the vendor. Thes...Starting at €5.74
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Play On. Building the Entrepreneurial Opportunity (A)
J. Robert Mitchell; Ken MarkCase IVEY-9B10M074-EEntrepreneurship, StrategyThe founder of Play On!, a national street hockey tournament, is in the process of reviewing his venture and determining what led to its failure in 2006. The case focuses on entrepreneurial decision-making, opportunity identification, and the ability to adapt to the environment given new information. This is a two-part case: the first case focuses on the founder's review of his venture in 2006. The supplemental case,Play On! Weighing the Option t...Starting at €8.20
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AskTheDoctor.com
J. Robert Mitchell; Neha KheraCase IVEY-9B10M111-EEntrepreneurship, StrategyThis case describes AskTheDoctor.com, a web site that allows users to ask medical doctors questions for free, and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. One partner is keen on selling the company, while the other wants to develop a partnership with a technology firm. Students can eva...Starting at €8.20
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eStore at Shell Canada Limited
Deborah Compeau; Barbara L. Marcolin; Roger Milley; Chad SaundersCase IVEY-9B06E020-EInformation TechnologiesThe commercial eProducts Manager at Shell Canada has to determine how to improve the adoption and utilization of their eCommerce channel. eStore had been developed for the fuel and lubricants market as a pilot test of how Shell might communicate with its customers electronically, thus reducing costs. While eStore had been in place for a year, and many customers had signed up, utilization was low. A consulting firm has made recommendations about t...Starting at €8.20
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IBM Canada Ltd.: Implementing Global Strategy
Deborah Compeau; Ken MarkCase IVEY-9B10E008-EInformation TechnologiesA senior manager at IBM Canada Ltd. is trying to determine how best to implement strategy developed at the global level. The Business Transformation Executive, Sales & Distribution, IBM Canada Ltd., is responsible for introducing, maintaining and retiring software programs to support IBM Canada's business needs. In October 2009, the senior manager is trying to assess if the customer relationship management (CRM) developed locally should continue ...Starting at €8.20