Ivey Business School (Canada)
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Camp Wahanowin (Spanish version)
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12AS03MarketingEl propietario y director de un campamento residencial de verano para niños reconoce la necesidad de hacer algunos cambios para la próxima temporada. Su objetivo principal es aumentar el número de campistas. Específicamente, se necesitan iniciativas de venta para reforzar las sesiones de agosto, un mes cuando el campamento experimenta disminución de matrícula. Tiene algunas decisiones claves, incluyendo en qué grupo enfocar, cómo promover las ses...Starting at €8.20
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RBI and the Great White North Franchisee Association
Vaughan S. Radcliffe; Mitchell Stein; Hashu RahimCase IVEY-9B19B002-EAccounting and ControlIn March 2018, an analyst at an investment management firm in Toronto, Ontario, had to decide whether or not to recommend that his firm establish a position in shares of Restaurant Brands International Inc. (RBI). Formed after the merger of Burger King and Tim Hortons Inc., RBI was led by the private equity firm 3G Capital. RBI was a powerhouse–the third-largest, quick-service restaurant chain in the world. Although RBI was performing well and se...Starting at €8.20
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Mobiroo Inc.
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12M083-EEntrepreneurship, StrategyThe founder and chief executive officer of Mobiroo Inc. must make several decisions regarding the future of his mobile application (app) gift card company. Mobiroo had created the first app gift card for Android and Blackberry users ? similar to the iTunes gift card for iPhone users. Over the past two years, the company had experienced phenomenal growth in the business-to-business space, selling a white-labelled app storefront to mobile carriers ...Starting at €8.20
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Camp Wahanowin
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12A003-EMarketingThe owner and director of a residential summer camp for children recognizes the need to make some changes to achieve his primary objective of increasing the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions, and what to charge for any new product...Starting at €8.20