Ivey Business School (Canada)
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Growing Like a Weed in a Mature Industry: The $36 Billion Merger
Philip Davidson; Astrid EcksteinCase IVEY-W29959-EStrategyOn Monday, September 12, 2016, the president and chief executive officer (CEO) of Agrium Incorporated announced a merger of equals: to combine Agrium with Potash Corporation of Saskatchewan (PotashCorp). Agrium, based in Calgary, Alberta, and PotashCorp, based in Saskatoon, Saskatchewan, were Canadian neighbours and direct competitors in the fertilizer industry. The two companies were structured differently, with Agrium having a strong focus on t...Starting at €8.20