Ivey Business School (Canada)
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The Kitchener Rangers Hockey Club: Skating into the Future
Karin Schnarr; Mathew Krizmanich; Chelsea LeeCase IVEY-9B16M160-EStrategyIn 2015, the chief operating officer of the Kitchener Rangers Hockey Club had to consider short- and long-term options to maintain and increase the success of the organization. Given its strong community support, the Kitchener Rangers Hockey Club was in the enviable position of having an 800-person waiting list for season tickets; however, this scenario caused a perception that games were always sold out, which discouraged a new generation of fan...Starting at €8.20