Ivey Business School (Canada)
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Maritimes Credit Union
Brooke Klassen; Vince Bruni-BossioCase IVEY-9B16M127-EStrategyIn 2015, the general manager of Maritimes Credit Union based in Atlantic Canada was faced with a merger proposal that involved amalgamation with another, much larger credit union. The major concern was how co-operatives and credit unions could compete while retaining the values and mission that were at the core of their foundation. The credit union was dealing with the issue of competing in a modern world where technology was changing at a rapid ...Starting at €8.20
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Fruits of Sherbrooke: Creating a Sustainable Business
Joel Gehman; Amy Hingston; Cuong Pham; Andrew Phelan; Matthew Townley; David Vetters; Leanne HedbergCase IVEY-9B17M088-EEntrepreneurship, StrategyIn 2010, three friends created Fruits of Sherbrooke as a way to rescue local fruit that would otherwise be wasted. The founders knew their efforts would be beneficial for the environment and for people in need of food. In February 2016, having grown their business into a successful social enterprise entirely through the help of volunteers, they faced important decisions. Realistically, they would not always be able to run the organization, which ...Starting at €8.20