Ivey Business School (Canada)
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Costco: The Challenge Of Entering The Mainland China Market
Chongfeng Wang; Liyang Lu; Xinrong Liu; Fei Meng; Guanwen Huang; Xiaoyu ZhaoCase IVEY-W24957-EMarketing, StrategyCostco Wholesale Corporation (Costco), the world’s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse’s traffic declined si...Starting at €8.20
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H&R Sewing Machine Company
Stephen Hummel; Kenneth HarlingCase IVEY-9B08M082-EEntrepreneurship, StrategyThis case deals with H&R, a company that distributes sewing equipment in Toronto, Ontario, Canada. Its future is in jeopardy because of fundamental changes in the global sewing industries stemming from changes in trade restrictions. The consequence is that Canadian sewing activities are in decline as activities in low-cost foreign countries grow rapidly. As Canadian activities decline, H&R's performance has been suffering. But the management of t...Starting at €8.20