Ivey Business School (Canada)
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Diamond Estate Wines & Spirits Inc.: Growth Challenges in a Fragmented Industry
Ann Dulhanty; John LoveCase IVEY-9B19M139-EStrategyIn 2019, 15 years after entering the Canadian wine industry, Diamond Estate Wines & Spirits Inc. (Diamond), located in the Niagara Peninsula of Ontario, was poised for growth. In a fragmented industry with local, national, and international competition frStarting at €8.20
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The Piercer
Colleen Sharen; Nicole NolanCase IVEY-9B08M057-EEntrepreneurship, StrategyJessica Pierce and Ashley Mound have developed an innovative product for an entrepreneurship class assignment to be presented to potential investors. They now need to determine 1) which target markets have the most potential, 2) which distribution channels to use and 3) a sales volume estimate. The purpose of the case is to teach students how to use secondary research resources from a typical library to research the nature of the market for a new...Starting at €8.20