Ivey Business School (Canada)
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Unconscionability: David V. Uber, The Goliath
Naor Cohen, Carter CzaikowskiCase IVEY-W25194-ELeadership and People Management, StrategyDavid Heller began delivering food in Toronto using the UberEATS platform in December 2016. Several months after signing a service agreement with Uber Technologies Inc. (Uber), Heller drove for Uber approximately 40–50 hours every week, generating earningStarting at €8.20
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ING Direct
Michael Sider; Sean CautermanCase IVEY-9B10M096-EStrategyThe chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an online retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada's first measurable social med...Starting at €8.20