Ivey Business School (Canada)
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Mahindra & Mahindra Ltd.: Racing Towards Creative Disruptions
Nadeem Rizvi; Rojers P. JosephCase IVEY-W24488-EStrategyMahindra & Mahindra Ltd. (M&M), an Indian automotive giant, was pursuing strategies to retain the leading position in the domestic automotive space. Traditionally an SUV manufacturer, M&M created a new vertical—Advanced Technology Solutions (ATS)—to spearhead technology development as a means of competing with the multinational companies entering India. ATS’s technology pursuits had already translated into several successful products; however, by...Starting at €8.20