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Daily Bread Food Bank: The Adoption of Social Missions
Neil Bendle; Wendy WangCase IVEY-9B20A052-EMarketingIn February 2019, the chief executive officer (CEO) of the Daily Bread Food Bank (Daily Bread) in Toronto, Ontario reflected on the charity’s strong performance in the past year. Despite Daily Bread’s success, the CEO felt there were opportunities to do more. Toronto’s food insecurity rate had been rising in recent years, and food banks across the city had been struggling to meet demand. The CEO had several potential ideas for contributing to the...Starting at €8.20
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Impossible Foods, Beyond Burgers, and Plant-Based Meat
Neil BendleCase IVEY-9B20A044-EMarketingIn 2019, a small investor was reviewing her portfolio mix, which included quick-service restaurants. During her research, she learned of new-product launches by two companies: Impossible Foods and Beyond Meat. Both companies produced plant-based productsStarting at €8.20
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Deregulating the Sale of Alcohol in Ontario
Neil Bendle; Ken MarkCase IVEY-9B17A018-EMarketingFollowing a report by the Premier’s Advisory Council on Government Assets in 2015, the sale of beverage alcohol products in Ontario was deregulated: in 2016, 60 grocery stores were licensed to sell beer and cider to consumers. The intention was for up to 450 grocery stores to eventually sell beer and cider products, and for 300 of these stores to also sell wine. The move to deregulate the industry was contentious; the province generated substanti...Starting at €8.20
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Professional Media Inc.
Peter C. BellCase IVEY-9B13E004-ECorporate GovernanceA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Starting at €8.20
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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCase IVEY-9B09E013-ECorporate GovernanceTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Starting at €8.20
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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCase IVEY-9B09E016-ECorporate GovernanceDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Starting at €8.20
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Gold Claim at Sturgeon Lake
Peter C. Bell; Gregory S. ZaricCase IVEY-9B09E018-ECorporate GovernanceAWARD WINNING CASE: 2009 INFORMS Case and Teaching Materials Competition, 3rd place. A freelance geologist was asked for advice regarding two mining claims to property on Sturgeon Lake, near Thunder Bay, Ontario. Specifically, he was asked if there was enough gold on the property to pursue an economically feasible mining opportunity. The geologist determined that an analytical approach would best aid the analysis of the multiple factors he would ...Starting at €8.20
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Oakville Hydro Optimum Engine Selection
Peter C. Bell; Xinghao Yan; Scott Mudie; Mark Visscher; Aman RainaCase IVEY-9B10E025-ECorporate GovernanceThe president of Oakville Hydro Energy services needed to make a decision on the installation of an electricity-generating engine at the regional municipal Wastewater Treatment Plant in Burlington, Ontario. This engine installation was in support of the production of green power, and the Ontario Power Authority (OPA) had introduced a feed-in tariff that paid a premium for the generation of this type of green power. One of three specific engines w...Starting at €8.20
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BEworks: Experimentation in Business
Neil Bendle; Katie ChenCase IVEY-9B17A053-EMarketingIn 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding of its customers in an effort to develop better-tailored communications. BEworks was the world’s first management consulting firm to specialize in solutions for real-world challenges by applying behavioural economics—an emerging field that sought to understand human behaviour in the context o...Starting at €8.20
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Unhaggle: Putting Customers in the Driver's Seat
Neil Bendle; Sarah Chiu; Justin LeungCase IVEY-9B12A014-EEntrepreneurship, MarketingUnhaggle is a business model that uses a website to link up consumers with automobile dealers. The consumer describes the sort of vehicle they are looking for and the dealers compete to serve the consumer at the lowest possible price. The case illustrates how power in a negotiation comes from supply and demand. By bringing dealers to the consumer, Unhaggle helps drive down the cost of the vehicle to the consumer while reducing the dealer’s market...Starting at €8.20