Ivey Business School (Canada)
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Business Succession and the Asher Estate
Stephen Sapp; Alykhan AlidinaCase IVEY-9B20N011-EFinanceIn December 2017, Ali Asher, the second-eldest child of Aziz Asher, was conducting research for his father on the best way to restructure the family business to prepare for succession. Asher’s parents and siblings all lived in Canada, while Ali had been running a start-up in India for nearly two years. The family had a real estate and construction business in Vancouver, British Columbia. Ali’s older sister had special needs and lived with her par...Starting at €8.20
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Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Allison Johnson; Laurie DudoCase IVEY-9B11A002-EMarketingThe case explores the use and importance of corporate sponsorships — in this case, how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contribute...Starting at €8.20
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To Mumbai with Love: Exiting the Family Firm
Vanessa M. Strike; Alykhan AlidinaCase IVEY-9B16M159-EEntrepreneurship, StrategyIt was the summer of 2015 when the son of a family-owned real estate business in Vancouver was struck by love and decided to follow his heart to India. However, leaving his family’s business was easier said than done. The family had no formal documents that provided members with an exit strategy or remuneration. There were no wills or financial plans, and whatever money was available to finance a move abroad was tied up in the family business, wh...Starting at €8.20
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Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Allison Johnson; Laurie DudoCase IVEY-9B11A003-EMarketing, Strategy3M Canada has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF) since 2005. In support of the CBCF, 3M Canada has produced and sold pink products (i.e. products that bear the pink ribbon, such as Post-it notes, flag pens, Nexcare bandages and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines this corporate sponsorship relationship, and specifically how 3M Canada’s brand manager ...Starting at €8.20