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Mission Impossible: Measuring Social Media Return on Investment
Miranda R. Goode; Daniel SamoshCase IVEY-9B12A015-EEntrepreneurship, MarketingIn August 2011, the digital strategist at Online Advertisers, a small digital media company (web development, affiliate marketing, and social media management), was faced with finalizing a value proposition for a new social media marketing division, Online Advertisers Social. Online Advertisers was a creativity-driven company. Data and analytic capabilities were generally not the reason why clients worked with Online Advertisers. Online Advertise...Starting at €8.20
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YouPostIt! Communicating the Value of a New Business
Michael Sider; Daniel SamoshCase IVEY-9B12A002-EEntrepreneurship, MarketingThe director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill...Starting at €8.20
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Maple Retreat Golf and Country Club
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08C023-EEntrepreneurship, Leadership and People ManagementThis case is set at a golf course in Aurora, Ontario. The club superintendent and the assistant superintendent will be interviewing three candidates for a green keeping position at Maple Retreat Golf and Country Club. The club superintendent must decide what questions to ask of the three applicants, keeping in mind what questions he could not ask of the candidates. This case is intended to be used for the managing people module of an organization...Starting at €8.20
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Maple Retreat Golf and Country Club (Spanish version)
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08CS023Entrepreneurship, Leadership and People ManagementEste caso se ha fijado en un campo de golf en Aurora, Ontario. El superintendente del club y el asistente del superintendente entrevistarán tres candidatos para un puesto de mantenimiento del campo verde en Maple Retreat Golf and Country Club. El club superintendente debe decidir qué preguntas hacer de los tres candidatos, teniendo en cuenta las preguntas que no podía pedir a los candidatos. Este caso está pensado para ser utilizado por el módulo...Starting at €8.20
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Credit Valley Golf and Country Club
Mary Gillett; Stephen Rene FreyCase IVEY-9B08B013-EAccounting and ControlCredit Valley Golf and Country Club (Credit Valley), a private golf course, would be having their annual general meeting very soon. The general manager of Credit Valley and the superintendent felt that the most pressing issue was a change to the method of irrigation being used by the golf course. This change was made necessary by newly passed government regulations. The general manager and superintendent had to prepare a proposal for the annual g...Starting at €8.20
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North Billington Golf and Country Club
Mary Gillett; Stephen Rene FreyCase IVEY-9B08B014-EAccounting and ControlThe chief financial officer (CFO) of North Billington Golf and Country Club was reviewing the financial statements prepared by the auditors. At the upcoming annual general meeting, Parkinson was expected to address the membership on the future financial hStarting at €8.20