Ivey Business School (Canada)
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The Chosen One: The Digital Distribution Dilemma at Fitz Games
Kirk Kristofferson, Janice ZolfCase IVEY-W27078-EEntrepreneurship, MarketingIn 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through...Starting at €8.20