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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
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Teksavvy Solutions Incorporated
Kenneth G. Hardy; Eric JanssenCase IVEY-9B10A028-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of Teksavvy Solutions Inc. has achieved sales of $18 million in just more than 10 years as an Internet service provider (ISP) across Canada but he must decide whether to distribute his service via cable carriers, telecom carriers or both, or even integrate forward into laying fiber-optic cable in homes and businesses himself. If he invests in last mile connections to homes, he will need a great deal m...Starting at €8.20
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Loblaw Companies Limited: Preparing for Wal-Mart Supercenters
Kenneth G. Hardy; Veronika PapyrinaCase IVEY-9B07A012-EMarketingIn February 2007, Loblaw Companies Limited (Loblaw) was far and away the dominant food retailer in Canada with a market share of 35 per cent across its various retailing formats. As part of its long term retailing strategy and in a bid to reduce the impact of Wal-Mart Canada's entry into food retailing, in 2004 Loblaw began to build new The Real Canadian Superstores in Ontario and position them as blockers that resembled Wal-Mart's U.S. combinati...Starting at €8.20
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Myplanet
Kenneth G. HardyCase IVEY-9B14A053-EEntrepreneurship, Marketing, StrategyTwo business partners were considering adding product lines to their international custom software business in Toronto, Canada. From 2009, Myplanet had grown ever more focused, in turn yielding an increase in average project size to US$1 million and a staff that grew from six to 100. Until they created RelayRobin, a system that was similar in capability to Skype, the two partners had achieved their remarkable growth almost exclusively through cus...Starting at €8.20
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Aparigraha Yoga: Balancing the Tensions of Sustainable Entrepreneurship
Kent Walker; Ian StecherCase IVEY-9B19M021-EEntrepreneurship, StrategyAparigraha Yoga was founded in 2012 as a sustainable entrepreneurship venture in Ontario that sought to balance the environmental, social, and financial components of the triple bottom line (3BL) while providing high-quality yoga classes in its community. The founder intended to utilize synergistic solutions, which fully integrated each 3BL component, to address any business problem. In 2018, she identified two issues at her studio that challenge...Starting at €8.20
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Cineplex Entertainment: The Loyalty Program
Kenneth G. Hardy; Renee ZatzmanCase IVEY-9B08A008-EEntrepreneurship, MarketingIn 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer...Starting at €8.20