HBSP (USA)
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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RoboTech: Storming into the U.S. Market, Teaching Note
Bartlett, Christopher A.; Lafkas, JohnTeaching Note HBS-918502-ETeaching note for case 918501.Starting at €0.00
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Philip McCrea: Once an Entrepreneur ... (B)
George, William W.Case HBS-409025-ELeadership and People ManagementPhilip McCrea is dealing with the aftermath of the move of his company and family from San Francisco to New Jersey (from the A case). Although the move goes well from a family perspective, his business runs into challenges when he merges it into a Canadian company and winds up with 30% ownership. McCrea eventually resigns and has to deal with his role in the failure of the company, and the transition to the next step in his career.Starting at €5.74