Ivey Business School (Canada)
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The WestJet Christmas Miracle (A)
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B14A026-EMarketingWestJet, Canada’s second largest national airline, is preparing to launch a social media initiative to coincide with the year-end holiday season. As the company’s executive vice-president (Sales, Marketing and Guest Experience) reviews the plan, he is seeking answers to three questions. Does the proposed initiative fit or mismatch with WestJet’s brand image? Will the initiative deepen or dilute the engagement the airline currently enjoys with its...Starting at €8.20
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Clearly: Organizing for Omnichannel Retailing
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B17A025-EMarketingIn mid-January 2017, at the Vancouver head office of Clearly, Canada’s leading online optical products company, the chief executive officer was reviewing plans for the company’s participation in an upcoming international eyewear exhibition. The event provided more than 1,000 optical companies with an opportunity to showcase their latest offerings. The worldwide market for eyewear was growing, and customers were increasingly turning to online reta...Starting at €8.20
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Indochino: Achieving Growth with Bricks and Clicks
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B20A018-EEntrepreneurship, MarketingIn June 2019, the chief executive officer of a Canadian menswear enterprise was examining his options mid-way through a five-year growth plan. The strategy involved a three-fold mandate: reinforce the company’s value proposition, rapidly scale up marketing, and transition to omnichannel retailing. What has worked well for the company and how does the strategy need to be refined so the company meets its goals?Starting at €8.20
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Decorative Interiors Inc.
Elizabeth M.A. Grasby; Joe FigliomeniCase IVEY-9B07M077-EStrategyThe owners of Decorative Interiors Inc. (DI) must decide the future of their business. DI had been their family's sole source of income for the past 18 years. Although the owners would like to increase sales and profitability, they are unsure how to proceed after one of the owners suffered a heart attack and the doctor advised him to change his lifestyle. The case provides the opportunity to discuss the following: the strategic management tension...Starting at €8.20
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NoVeggie Inc.
John S. Haywood-Farmer; Joe Figliomeni; Charles KornCase IVEY-9B07D016-EService and Operations ManagementA summer employee at NoVeggie Inc. (NoVeggie) of Toronto, Ontario, was analyzing the viability of changing delivery companies. NoVeggie's largest client, Select Grocers (Select), had recently decided to introduce NoVeggie's products to a new group of Select's grocery stores in Ontario. Although this move would increase sales, it was also expected to increase delivery costs. Now the summer employee is trying to determine the actual delivery costs ...Starting at €8.20
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The WestJet Christmas Miracle (B)
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B14A027-EMarketingSupplement to 9B14A026.Starting at €5.74
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Vic Progressive - Launch of SkyTrack
Kersi Antia; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B15A041-EEntrepreneurship, MarketingThe president of Vic Progressive Diamond Drilling, a Canadian enterprise based in Sussex, New Brunswick that provides products and services to mining companies, is reviewing the progress in the market launch of SkyTrack, a new product designed for use in difficult terrain exploration by large mining corporations. Feedback during field trials has been favourable; the innovation is, in fact, customer-led. There is also evidence that this multipurpo...Starting at €8.20