Ivey Business School (Canada)
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StarHub Ltd.: Paving the Way for Innovation
Sarah L. Y. Cheah; Maw Der FooCase IVEY-9B19M048-EEntrepreneurship, StrategyIn 2018, the Singapore-based telecommunication operator StarHub Ltd. (StarHub) acknowledged that in 2017 its total revenue was relatively flat and its net profit had declined. In the face of rising competition and a slowing global economy, the company needed to explore new sources of revenue growth. Two areas of growth seemed promising. The first area involved the launch of StarHub's smart retail analytics for small and medium enterprises in the ...Starting at €8.20
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Prelko Marketing Systems Inc.
Elizabeth M.A. Grasby; Eli GladstoneCase IVEY-9B12B004-EAccounting and ControlThe president and chief executive officer of Prelko, a firm that, among other services, provides personalized printing for large companies, must decide if a new printing software application from Europe is appropriate for use by the company. The company’s printing business has been in decline and the president must determine whether the company should cease offering printing services entirely to its customers, or if there is a profitable way to r...Starting at €8.20
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Fujitsu: Co-Creating Digital Business
Sarah L. Y. Cheah; Maw Der FooCase IVEY-9B18M137-EEntrepreneurship, StrategyIn 2017, the president of Fujitsu Asia Pte. Ltd. in Singapore, a subsidiary of Japanese conglomerate Fujitsu Limited (Fujitsu) needed to decide between two project options that represented growth in different industries in Asia. Both projects represented Fujitsu's vision of connected services and could potentially be much-needed engines of new growth for Fujitsu Singapore over the next 5 to 10 years. The first option was to offer its Japanese-eng...Starting at €8.20
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Duffinbear Inc.
Elizabeth M.A. Grasby; Eli GladstoneCase IVEY-9B12B008-EAccounting and ControlRob Hantziano, president and founder of Duffinbear Inc., must review the various financing and investing transactions that have taken place over the fiscal year 2011.Starting at €8.20