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Pupadise, Inc.: Unleashing a Business
Eric DolanskyCase IVEY-9B20A043-EEntrepreneurship, MarketingIn late 2018, the founder and owner of Pupadise, Inc., a pet care business in Canada, was nearing her graduation from university and needed to decide what to do with the business she had built in her undergraduate years. Pupadise cared for clients’ pets wStarting at €8.20
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Receiver Coffee: Brewing Up Wholesale Customers
Eric DolanskyCase IVEY-9B20A010-EEntrepreneurship, MarketingReceiver Coffee (Receiver), a Prince Edward Island-based coffee roaster and café, had found success since opening in 2012. Co-owner Colleen MacKay and her partners were trying to grow the wholesale side of the business, selling high-end coffee to cafés, restaurants, and other businesses outside of their usual trading area, with a focus on Ontario and Quebec customers. Sales growth of wholesale coffee had been limited, despite the overall success ...Starting at €8.20
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Union Pearson Express: A Train Wreck in Slow Motion
Eric DolanskyCase IVEY-9B17A007-EMarketingIn February 2016, the president of the Union Pearson Express was being pressured to lower the fare price. The rail link between Union Station in downtown Toronto and the Toronto Pearson International Airport had only been running for eight months, but ridership was well below targets. On average, the train ran at only 10 per cent of capacity, and current revenue only covered 35 per cent of operating costs. The president and her team had set the o...Starting at €8.20