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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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Pupadise, Inc.: Unleashing a Business
Eric DolanskyCase IVEY-9B20A043-EEntrepreneurship, MarketingIn late 2018, the founder and owner of Pupadise, Inc., a pet care business in Canada, was nearing her graduation from university and needed to decide what to do with the business she had built in her undergraduate years. Pupadise cared for clients’ pets wStarting at €8.20
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Sunset Grill at Blue
John S. Haywood-Farmer; Dina Ribbink; Jason MelhuishCase IVEY-9B10D015-EEntrepreneurship, Service and Operations ManagementA partner and owner of the Sunset Grill at Blue Mountain in the ski village at Blue Mountain, Ontario, had very mixed emotions. The restaurant had just finished its first year of operation and had broken even, and had been named as the Business of the Year in the counties of Simcoe and Grey. Yet the owner knew that operations were still far from perfect. Queues of waiting customers were very long, food orders were delivered slowly, and tensions w...Starting at €8.20
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Receiver Coffee: Brewing Up Wholesale Customers
Eric DolanskyCase IVEY-9B20A010-EEntrepreneurship, MarketingReceiver Coffee (Receiver), a Prince Edward Island-based coffee roaster and café, had found success since opening in 2012. Co-owner Colleen MacKay and her partners were trying to grow the wholesale side of the business, selling high-end coffee to cafés, restaurants, and other businesses outside of their usual trading area, with a focus on Ontario and Quebec customers. Sales growth of wholesale coffee had been limited, despite the overall success ...Starting at €8.20
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Union Pearson Express: A Train Wreck in Slow Motion
Eric DolanskyCase IVEY-9B17A007-EMarketingIn February 2016, the president of the Union Pearson Express was being pressured to lower the fare price. The rail link between Union Station in downtown Toronto and the Toronto Pearson International Airport had only been running for eight months, but ridership was well below targets. On average, the train ran at only 10 per cent of capacity, and current revenue only covered 35 per cent of operating costs. The president and her team had set the o...Starting at €8.20
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A Couple of Squares: Pricing for the Future (A)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A004-EEntrepreneurship, MarketingIn 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia element...Starting at €8.20
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Athletic Knit
David Wood; Dina RibbinkCase IVEY-9B12D020-EEntrepreneurship, Service and Operations ManagementThis case investigates issues of obsolescence and inventory control in a local sportswear company that is competing on the global stage with both multinational corporations and foreign, low-cost distributors. Athletic Knit, a family-owned company in Toronto, faces the need to balance peak-season demand during the third quarter of the year with the available knitting production capacity. Inventory, if it serves a purpose, can be an asset to a comp...Starting at €8.20