Stanford Graduate School of Business (USA)
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Qualtrics: Bootstrapping Growth
LevavJ; Quigless, MCase SGSB-SM224-EStrategyIn March 2012 the founders of Qualtrics sat together in the Provo, Utah, office of advisor Duff Thompson. They stared down one of the toughest decisions in the ten-year history of the company. Thompson and Qualtrics’ CEO Ryan Smith had spent the last few months fielding calls from venture capitalists and strategic partners who were interested in becoming a part of the Qualtrics story. The culmination of their effort was a $500 million buyout o...Starting at €8.20