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El Toro de Osborne. Un icono para España
García del Pueyo, Jose Luis; Gómez González, CarmenCase IIST-MI-151MarketingOsborne, importante compañía española de bebidas, instaló en 1957 una valla publicitaria con forma de silueta de toro bravo para anunciar su marca de brandy Veterano. Con el paso de los años la pieza trascendió su propia finalidad empresarial, hasta acabar espontáneamente formando parte del imaginario de lo español. Por ello se hicieron numerosas copias ilegales para usar en todo tipo de artículos. Osborne decidió en 2009 crear una división espe...Starting at €8.20
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Margaret Jefferson: Performance Issue at a Performing Arts Company (A)
Lyn Purdy; James O'BrienCase IVEY-9B12C024-ELeadership and People Management, StrategyThis case series describes a general manager’s decision of whether to fire an employee at a performing arts company. The scope of the case includes the organization of the company, the decision to hire the employee, his performance, and the decision to end the employment relationship. The general manager’s selection practices are described, and two role-playing exercises are included.Starting at €8.20
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The Mentorship of John Cooper (A)
Lyn Purdy; Nick KuzykCase IVEY-9B12C007-ELeadership and People ManagementJohn Cooper had spent the last five years working for Standard Holdings, an early-stage business development and private equity arm of the Standard Group of Companies (Standard). The job was one he took immediately after graduating from business school, and he took the position of business analyst to capitalize on the chance to work with Alan Kirkpatrick, an accomplished and well-respected entrepreneur and founder of Standard. During his years at...Starting at €8.20
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Hero Baby Southern Europe
García del Pueyo, Jose Luis; Gómez González, CarmenCase IIST-MI-179MarketingHero es una empresa multinacional Suiza, con más de cien años de historia que tradicionalmente elaboraba mermeladas, pero que desde 1985 entró en el mercado de alimentación infantil a través de una prueba que se inició en España. Aunque la empresa tieneStarting at €8.20
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Military Arsenal Systems: Preparing to Lead a Team (B)
Lyn Purdy; Ken MarkCase IVEY-9B14M058-ELeadership and People Management, StrategyThis is a supplement to 9B14M057.Starting at €5.74
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The Mentorship of John Cooper (B)
Lyn Purdy; Nick KuzykCase IVEY-9B12C008-ELeadership and People ManagementThis case is a supplement to The Mentorship of John Cooper (A).Starting at €5.74
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Margaret Jefferson: Performance Issue at a Performing Arts Company (B)
Lyn Purdy; James O'BrienCase IVEY-9B12C025-ELeadership and People Management, StrategyThis case is a supplement to Margaret Jefferson: Performance Issue at a Performing Arts Company (A).Starting at €5.74
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Maple Retreat Golf and Country Club
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08C023-EEntrepreneurship, Leadership and People ManagementThis case is set at a golf course in Aurora, Ontario. The club superintendent and the assistant superintendent will be interviewing three candidates for a green keeping position at Maple Retreat Golf and Country Club. The club superintendent must decide what questions to ask of the three applicants, keeping in mind what questions he could not ask of the candidates. This case is intended to be used for the managing people module of an organization...Starting at €8.20
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Maple Retreat Golf and Country Club (Spanish version)
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08CS023Entrepreneurship, Leadership and People ManagementEste caso se ha fijado en un campo de golf en Aurora, Ontario. El superintendente del club y el asistente del superintendente entrevistarán tres candidatos para un puesto de mantenimiento del campo verde en Maple Retreat Golf and Country Club. El club superintendente debe decidir qué preguntas hacer de los tres candidatos, teniendo en cuenta las preguntas que no podía pedir a los candidatos. Este caso está pensado para ser utilizado por el módulo...Starting at €8.20
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Military Arsenal Systems: Preparing to Lead a Team (A)
Lyn Purdy; Ken MarkCase IVEY-9B14M057-ELeadership and People Management, StrategyIn March 2010, a newly promoted engineering area manager at Military Arsenal Systems, a Vancouver-based defence contractor, has just become team leader for a key program at the firm. His biggest challenge is how to lead his team, given that he is dealing with a range of personalities and the fact that he was a peer before he became their leader. How can he prove himself to be an effective leader not only to his team but to senior management? Can ...Starting at €8.20