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Let's Talk Science
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07A008-EMarketingThe president and founder of the non-profit organization, Let's Talk Science, needs to ensure that the marketing plan provided by her staff for a new training package would meet the sales goal of 100 units each year. The package, called Science with Impact is intended to train scientists and engineers on educational techniques to use for delivering effective and age-appropriate presentations to children and the non-scientific community. This mark...Starting at €8.20
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Paediatric Orthopaedic Clinic at the Children's Hospital of Western Ontario
Robert Klassen; Kellie Leitch; Manpreet HoraCase IVEY-9B08D001-EService and Operations ManagementThe chief of paediatric orthopaedic surgery was very concerned by the long times that the young patients (and their parents) were experiencing in the orthopaedic clinic. Long wait times tended to aggravate the already pent-up distress and concern that the patients were facing. The chief glanced at recently collected data on service times and wondered how the process could be improved, while continuing balancing budgetary pressures to reduce costs...Starting at €8.20
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PPE Workshop
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07M065-EEntrepreneurship, StrategyDave House and partner Paula Puddy developed and taught preparation workshops for the Professional Engineering Professional Practice Examination. The exam preparation offerings include two-day workshops, a distance learning self-study course and a published book of answers to previous exam questions. All activities are offered jointly by the Ontario Society of Professional Engineers and Puddy's training firm, Vantage Professional Development (Van...Starting at €8.20
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Complete Service Billing
Elizabeth M.A. Grasby; David HouseCase IVEY-9B14N008-EEntrepreneurship, FinanceAn entrepreneur is reviewing her business plan for a proposed new venture that would provide billing services to emergency room physicians in a hospital setting. She has to make a final recommendation regarding the feasibility of the plan. The entrepreneur must ensure that her financial analysis provides a realistic projection of the revenue and profit. She also wants to consider all the pertinent factors that could potentially affect the viabili...Starting at €8.20
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Spinal Cord Injury Treatment
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07M018-EStrategyA research team has discovered a treatment to reduce the severity of spinal cord injuries and improve the injured victim's long-term quality of life. The director of the team fears that the biopharmaceutical company that owns the patent for the antibody used in the treatment will not pursue the development of this application, and she must develop a strategy to garner the firm's support. If the patent holder chooses not to move forward with the t...Starting at €8.20
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Beyond the Bean
Elizabeth M.A. Grasby; David HouseCase IVEY-9B13A006-EEntrepreneurship, MarketingIn 2012, a young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.Starting at €8.20
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Paediatric Orthopaedic Clinic at the Children's Hospital of Western Ontario (B)
Mary Gillett; Kellie LeitchCase IVEY-9B10D001-EService and Operations ManagementThe director of the Paediatric Orthopaedic Clinic (the Clinic) at the Children's Hospital of Western Ontario has a better understanding of the process flow and bottlenecks at the Clinic and also has ideas for some possible solutions. The director can turn her thoughts to addressing a recurring issue raised by the hospital's management - how the Clinic's performance should be measured. The director pondered the mission of the hospital, which was t...Starting at €5.74
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Just Clean Your Hands
Elizabeth M.A. Grasby; David HouseCase IVEY-9B12C022-ELeadership and People ManagementIn 2011, a fourth-year science student at The University of Western Ontario must provide the manager of Infection and Prevention Control her recommendations to improve staff compliance with the hand hygiene requirements of the medical and support staff at London Health Sciences Centre and the Ministry of Health and Long-Term Care. The Province of Ontario’s Ministry of Health and Long-Term Care had implemented an initiative called Just Clean Your ...Starting at €8.20
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Michael Patterson (B)
Elizabeth M.A. Grasby; David HouseCase IVEY-9B10C025-EKnowledge and Communication, Leadership and People ManagementIn this (B) case to Michael Patterson (A), product # 9B10C024, an engineering technician meets with the new engineering and manufacturing manager. He shares his thoughts about his new immediate supervisor, but the manager believes his comments to be inappropriate and presents the engineering technician with a formal written reprimand. In a time of economic uncertainty, the engineering technician must determine what action, if any, he should take.Starting at €5.74
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Michael Patterson (A)
Elizabeth M.A. Grasby; David HouseCase IVEY-9B10C024-ELeadership and People ManagementMichael Patterson is an engineering technician at Confederation Kitchen. The company is downsizing its staff in response to declining profitability. Patterson has heard a rumour that he will now report to a supervisor for whom he has little respect and with whom he has had trouble in the past. The engineering and manufacturing manager has called a meeting to discuss Patterson's new role, and Patterson must decide how candid he should be at the me...Starting at €8.20