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Custom Closet Contractors: Making the Database Cut
Derrick Neufeld; Michael Schwartz; Michael GencarelliCase IVEY-9B18E004-EInformation TechnologiesIn the summer of 2017, after completing his third year of business school, a student was eager to apply his newly developed business and technology skill sets at his father’s company during his four-month summer position. His father’s business, Custom Closet Contractors, designed and manufactured custom home organization solutions for home builders and individual clients. In the past year, the successful company’s sales growth had slowed, while e...Starting at €8.20
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Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621105-EService and Operations ManagementIn April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the stStarting at €8.20
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Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621103-EService and Operations ManagementIn October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fuStarting at €8.20
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Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621106-EService and Operations ManagementIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foStarting at €8.20
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Buy Online, Pickup in Store: CEO Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621104-EService and Operations ManagementIn April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company's Buy Online, Pickup in Store (BOPS) program on her company's overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and comStarting at €8.20