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Environmental Compliance at Suncor Energy's Firebag Facility
Stephanie Bertels; Connie Van der Byl; Frances BowenCase IVEY-9B13M032-EStrategyIn 2008, the incoming vice-president in situ of Suncor Energy is faced with problems of underperformance at a new facility that uses the innovative in situ technology. This technology accesses bitumen in reservoirs too deep for traditional mining practices to recover. Although it is deemed less harmful to the environment than surface mining, in situ technology does create more greenhouse gas and sulphur dioxide emissions, but these can be control...Starting at €8.20
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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20
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Praxis: Redefining the Toothpaste Industry
Ian Dunn; Edward GrayCase IVEY-9B20B005-EAccounting and Control, EntrepreneurshipIn 2019, the co-founders of Praxis—a toothpaste that aimed to improve the health and wellness of its users by incorporating vitamins, minerals, and supplements into the toothpaste—were contemplating whether to launch their business. The mission of Praxis was to facilitate a health-conscious lifestyle and empower individuals to improve their productivity and well-being. The duo wanted to assess the business environment, evaluate their product and ...Starting at €8.20
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Paul Hardy Design Inc.: A Pandemic Pivot in Luxury Fashion and Interiors
Connie Van der BylCase IVEY-W26390-EStrategyPaul Hardy parlayed a degree in fashion and an early-career job as a personal shopper at high-end retailer Holt, Renfrew & Co., Limited (Holt Renfrew) into a successful career as a Canadian luxury-goods fashion designer. He was a survivor in the industry, adapting to various exogenous shocks, most recently COVID-19. The pandemic resulted in the cancellation of events and social gatherings at places where women typically wore his designs. In addit...Starting at €8.20