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Alfie: Working Out a Virtual Fitness Concierge Platform
Camille GrangeCase IVEY-9B19E008-EEntrepreneurship, Information TechnologiesAlfie.fit (Alfie) was a Montreal-based consumer software technology start-up that offered a virtual fitness concierge service for time-strapped people who wanted to keep fit, no matter their busy schedule. The Alfie platform helped personal trainers and trainees connect and interact with each other and supported the management of the transaction between them. However, Alfie faced several challenges, including the common chicken-or-egg problem of ...Starting at €8.20
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics (Spanish Version)
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCase IVEY-9B16ES039Entrepreneurship, Information Technologies, StrategyIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchantStarting at €8.20
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Isaac Park: A Crucible of Leadership
Gerard SeijtsCase IVEY-9B21C002-EInformation Technologies, Leadership and People ManagementIsaac Park was only six weeks into the role of leading all technology operations for Primal Leadership Solutions, a global leadership advisory organization that offered consulting services and executive recruitment. The lifeblood of the business was its dStarting at €8.20
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Cyber Attack at the University of Calgary
Naor Cohen; Catherine HeggerudCase IVEY-9B21E001-EInformation TechnologiesIn 2016, the University of Calgary (U of C) was celebrating its 50th anniversary with a variety of events, such as the Congress of the Humanities and Social Sciences, which brought visiting scholars from across the globe. At the same time, Alberta, ON, haStarting at €8.20
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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCase IVEY-W24908-EInformation Technologies, StrategyAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nStarting at €8.20
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Hydropack India Pvt. Ltd.: Resolving a Data Breach
Gurudutt NayakCase IVEY-9B21E013-EInformation Technologies, Leadership and People ManagementIn April 2018, Amit Darekar, director of operations at Hydropack India Pvt. Ltd. (Hydropack), was focused on revamping the company’s information technology (IT) infrastructure. This had become crucial in the face of a product design leak resulting from anStarting at €8.20
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Snapper Future Tech: Land Records and Registration Using Blockchain
Poonam Garg; Rashmi Kumar Aggarwal; Shashank Raj; Ashish GargCase IVEY-9B19E001-EEntrepreneurship, Information Technologies, StrategyOn October 10, 2017, the co-founders of Snapper Future Tech Private Limited (Snapper) were discussing the solutions they had proposed at a recent blockchain business conference. Snapper’s initiative envisaged digital solutions for smooth land registration, adding transparency, accountability, and good governance at every stage of the process. Snapper had developed a proof of concept for land records on a private blockchain in a cloud-based enviro...Starting at €8.20
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CAA Roadside APP
Derrick NeufeldCase IVEY-9B10E022-EInformation TechnologiesThis case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of loc...Starting at €8.20
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University Health Network (UHN): The MOE-MAR Initiative
Darren Meister; Ken MarkCase IVEY-9B06E013-EInformation TechnologiesThe director of Acute Care Information Management at University Health Network is thinking about how to form a steering committee and several working groups to manage the implementation and ongoing operation of the Medication Order Entry and Medication Administration Record module. This initiative would be the most challenging and complex the IT department had ever undertaken. She would need to address the concerns of administration, physicians a...Starting at €8.20
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Canadian Air Transport Security Authority (CATSA)
Darren Meister; Ken MarkCase IVEY-9B06E018-EInformation TechnologiesIn March 2005, the vice-president and chief operating officer of the Canadian Air Transport Security Authority (CATSA), was thinking about how to best harness the business intelligence (BI) system that CATSA had implemented. From its creation in 2002, CATSA had developed an organizational structure with more than 200 managers overseeing 4,000 screening officers. In June 2003, a BI solution was developed and, in 2004, the solution was launched. Th...Starting at €8.20