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Heiltsuk Economic Development Corporation: Balancing Politics, Business, and Culture
Julian Harrison; Stefanie BeningerCase IVEY-9B16M177-EStrategyIn March 2013, the chief executive development officer of the Heiltsuk Economic Development Corporation (HEDC) was preparing a report on the findings and recommendations of the organization’s seven-year history. The HEDC, the economic development arm of the Heiltsuk Nation, was not meeting its goals. The HEDC structure was based on the theory that economic development success in Aboriginal communities required a separation of business from politi...Starting at €8.20
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Graham's Pharmacy: Traditional Care, Modern Solutions
Nicole Bérubé; R. Frank DelangheCase IVEY-9B16A047-EEntrepreneurship, MarketingIn 2012, Graham’s Pharmacy opened to offer more traditional pharmacy services and counselling in contrast to franchise pharmacies. The business was the brainchild of a pharmacist and entrepreneur with a strong commitment to the pharmacist profession. Located in the heart of the historic business sector of Kingston, Ontario, Graham’s Pharmacy had taken over a historic building that formerly housed a bank. The pharmacy was intended to improve the q...Starting at €8.20
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Kinsip: Marketing Spirits, Maple Syrup, And Hand Sanitizer
Nicole Bérubé; Geoffrey T. PondCase IVEY-9B21A017-EMarketing, StrategyIn May 2020, the three cofounders of Kinsip House of Fine Spirits (Kinsip), a craft distillery located on a farm in Prince Edward County, Ontario, Canada, felt a great sense of accomplishment. The distillery had a varied product mix that included light anStarting at €8.20
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Lululemon Athletica's Product, Employee and Public Relations Issues
Stefanie Beninger; Simon Pek; Karen Robson; Adam J. MillsCase IVEY-9B14A039-EMarketingLululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon's Manifesto, a one-page collection of sayings that guide the company's actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013....Starting at €8.20