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Maritimes Credit Union
Brooke Klassen; Vince Bruni-BossioCase IVEY-9B16M127-EStrategyIn 2015, the general manager of Maritimes Credit Union based in Atlantic Canada was faced with a merger proposal that involved amalgamation with another, much larger credit union. The major concern was how co-operatives and credit unions could compete while retaining the values and mission that were at the core of their foundation. The credit union was dealing with the issue of competing in a modern world where technology was changing at a rapid ...Starting at €8.20
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Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B020-EAccounting and Control, Entrepreneurship, MarketingThis case is a supplement to Damn Heels (A).Starting at €5.74
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A Broken Trust
Brian Lane; Vince Bruni-Bossio; Suresh KalagnanamCase IVEY-9B15N027-EFinanceBased on client meetings, this case profiles a situation in 2014 where pension plan members are struggling to make decisions due to inappropriate account reporting. A sense of urgency permeates the case. The husband’s pension account has recovered much of the value he lost in 2007, but he is concerned that another loss could occur, at a point in his life where he will not have time to recover. Two themes are addressed through a discussion involvi...Starting at €8.20
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Damn Heels (A)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B019-EAccounting and Control, Entrepreneurship, MarketingA young business student at a university in Ontario must decide whether to launch her entrepreneurial venture — selling women’s foldable flats — and how, in the Toronto market. Damn Heels (A) highlights the research done by the entrepreneur leading up to this decision, including the marketing (product, price, promotion, and placement) decisions she faces, consideration of the competitive retail shoe industry, and some of the first steps for a new...Starting at €8.20