Default Category
- Case
Huawei: A Silent Chinese Telecom Multinational
Collection: IESE (España)Ref.: SM-1560-EPublished: Apr 28, 2011Format: PDFPages: 18Language: English - Case
iQmetrix and Straker Translations: Evaluating First Contact
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A069-EPublished: May 21, 2019Reviewed: Dec 12, 2018Format: PDFPages: 20Language: English - Case
Tokyo Smoke: Building a Retail Cannabis Brand (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A049-EPublished: Sep 23, 2019Reviewed: Sep 23, 2019Format: PDFPages: 6Language: English - Case
SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A023-EPublished: Jun 25, 2021Reviewed: Jun 25, 2021Format: PDFPages: 6Language: English - Case
Polycorp Ltd.: A Pricing Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A022-EPublished: Jul 13, 2021Reviewed: Jul 13, 2021Format: PDFPages: 16Language: English - Case
Lidu Liquor Co. Ltd.: Immersive Experiential Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-W24771-EPublished: Sep 9, 2021Format: PDFPages: 11Language: English - Case
Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A022-EPublished: Jun 5, 2019Reviewed: Jun 5, 2019Format: PDFPages: 17Language: English - Case
An Influencer Strategy for Budweiser in Canada
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A014-EPublished: Mar 29, 2019Reviewed: Mar 29, 2019Format: PDFPages: 7Language: English - Case
CapitalCare: Getting Lost in the Crowd
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A029-EPublished: Apr 15, 2020Reviewed: Apr 15, 2020Format: PDFPages: 15Language: English - Case
Indochino: Achieving Growth with Bricks and Clicks
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A018-EPublished: Apr 15, 2020Reviewed: Apr 15, 2020Format: PDFPages: 10Language: English