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Advising the Family Firm: Opening Pandora's Box (A)
Vanessa M. Strike; Dennis MaCase IVEY-9B18M047-EEntrepreneurship, StrategyIn January 2018, a family business advising team entered a seemingly straightforward contract with members of the Graham family, who were planning to transition their business to the next generation. The first and second generations, who founded and grew their business into a portfolio of 50 grocery store franchises across the eastern United States, were concerned about the capacity and interest of the next generation in continuing the success of...Starting at €8.20
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Camp Wahanowin (Spanish version)
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12AS03MarketingEl propietario y director de un campamento residencial de verano para niños reconoce la necesidad de hacer algunos cambios para la próxima temporada. Su objetivo principal es aumentar el número de campistas. Específicamente, se necesitan iniciativas de venta para reforzar las sesiones de agosto, un mes cuando el campamento experimenta disminución de matrícula. Tiene algunas decisiones claves, incluyendo en qué grupo enfocar, cómo promover las ses...Starting at €8.20
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Mobiroo Inc.
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12M083-EEntrepreneurship, StrategyThe founder and chief executive officer of Mobiroo Inc. must make several decisions regarding the future of his mobile application (app) gift card company. Mobiroo had created the first app gift card for Android and Blackberry users ? similar to the iTunes gift card for iPhone users. Over the past two years, the company had experienced phenomenal growth in the business-to-business space, selling a white-labelled app storefront to mobile carriers ...Starting at €8.20
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Camp Wahanowin
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12A003-EMarketingThe owner and director of a residential summer camp for children recognizes the need to make some changes to achieve his primary objective of increasing the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions, and what to charge for any new product...Starting at €8.20
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Advising the Family Firm: Opening Pandora's Box (B)
Vanessa M. Strike; Dennis MaCase IVEY-9B18M048-EEntrepreneurship, StrategyThis supplementary case set follows a family business advisory team over the course of roughly three months, as they develop an action plan to guide the succession of the family business to the next generation. The cases elucidate the harm that an inexperienced advising team can unintentionally inflict and cover issues of family firm advising, transition planning, and family dynamics.This case is intended to be used with "Advising The Family Firm...Starting at €5.74