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Indochino: Achieving Growth with Bricks and Clicks
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B20A018-EEntrepreneurship, MarketingIn June 2019, the chief executive officer of a Canadian menswear enterprise was examining his options mid-way through a five-year growth plan. The strategy involved a three-fold mandate: reinforce the company’s value proposition, rapidly scale up marketing, and transition to omnichannel retailing. What has worked well for the company and how does the strategy need to be refined so the company meets its goals?Starting at €8.20
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REfficient: Preparing for Growth
David Sparling; Ken MarkCase IVEY-9B14M062-EEntrepreneurship, StrategyIn early 2011, the founder of REfficient, an asset recovery service based in Hamilton, Ontario, was thinking about how she should manage the rapid growth that seemed just around the corner. Founded in 2010 to help cable firms generate value from their stock of surplus equipment, REfficient, with no direct competitors in the Ontario market, had grown rapidly and had a list of corporate customers, two warehouses and five employees. The company was ...Starting at €8.20
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Food and Health Policy in the Ontario Ministry of Agriculture, Food and Rural Affairs
David Sparling; Pamela LaughlandCase IVEY-9B11M045-EStrategyRapid increases in obesity and chronic disease rates are stressing health care systems and government budgets globally. They are also causing individuals, governments, and businesses to examine closely the relationship between food and health. The issue is complex and involves many stakeholders from government and non-governmental agencies, as well as businesses. Food and health can have both positive and negative impacts on the food industry.As ...Starting at €8.20
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The WestJet Christmas Miracle (A)
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B14A026-EMarketingWestJet, Canada’s second largest national airline, is preparing to launch a social media initiative to coincide with the year-end holiday season. As the company’s executive vice-president (Sales, Marketing and Guest Experience) reviews the plan, he is seeking answers to three questions. Does the proposed initiative fit or mismatch with WestJet’s brand image? Will the initiative deepen or dilute the engagement the airline currently enjoys with its...Starting at €8.20
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Clearly: Organizing for Omnichannel Retailing
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B17A025-EMarketingIn mid-January 2017, at the Vancouver head office of Clearly, Canada’s leading online optical products company, the chief executive officer was reviewing plans for the company’s participation in an upcoming international eyewear exhibition. The event provided more than 1,000 optical companies with an opportunity to showcase their latest offerings. The worldwide market for eyewear was growing, and customers were increasingly turning to online reta...Starting at €8.20
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Image Pipeline Services: Weighing the Buyout Offer
David Sparling; Ken MarkCase IVEY-9B11D004-EEntrepreneurship, Finance, Service and Operations Management, StrategyThe president of Image Pipeline Services, a pipeline flushing and inspection firm, is taking a step back from the past few weeks, where he has spent virtually all his waking time working on his new business in Edmonton’s oil sands industry. A few months after starting his business, he controls virtually the entire market, but competitors will be encroaching soon. One competitor has offered to purchase his business and the president wants to weigh...Starting at €8.20
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Indian and Northern Affairs Canada — The New Horizon Farms Dilemma
David Sparling; Steven KoeckhovenCase IVEY-9B12M043-EEntrepreneurship, Leadership and People Management, StrategyThe director of Lands and Economic Development in the Ministry of Indian and Northern Affairs Canada (INAC) must make recommendations on how to handle challenges around a large farming company that leases land from First Nations communities in Western Canada. New Horizon Farms (NHF) has already leased over 180,000 acres from First Nations communities and plans to grow to one million acres. An immediate challenge is the leasing process whereby INA...Starting at €8.20
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The WestJet Christmas Miracle (B)
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B14A027-EMarketingSupplement to 9B14A026.Starting at €5.74
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Vic Progressive - Launch of SkyTrack
Kersi Antia; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B15A041-EEntrepreneurship, MarketingThe president of Vic Progressive Diamond Drilling, a Canadian enterprise based in Sussex, New Brunswick that provides products and services to mining companies, is reviewing the progress in the market launch of SkyTrack, a new product designed for use in difficult terrain exploration by large mining corporations. Feedback during field trials has been favourable; the innovation is, in fact, customer-led. There is also evidence that this multipurpo...Starting at €8.20