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ORA: The Power of the Pivot
Tate Cao; Tyler CaseCase IVEY-9B21M034-EStrategyIn September 2019, the founder of a personal emergency response systems (PERS) company reached a pivotal point with her business. She had created the ORA device, a customized hardware and software product, intending to disrupt the growing PERS industry while helping to improve the lives of older adults and their caregivers. But while the product and the company received considerable positive feedback and publicity, sales had not met the founder's...Starting at €8.20
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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Olymel: Strategic Expansion in the Pork Industry
Tyler Case; Grant Alexander WilsonCase IVEY-9B20M146-EEntrepreneurship, StrategyThe case highlights how global dynamics impact both regional economic development and the organizational growth of a market-leading pork producer with a promising yet uncertain future. A key Western Canadian pork production industry stakeholder was taskedStarting at €8.20
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Meakin Enterprises: Balancing Risks in the Agriculture Industry
Tyler Case; Doug KalesnikoffCase IVEY-9B17M061-EAccounting and Control, Entrepreneurship, StrategyIn January 2017, a Canadian farmer and entrepreneur faced a challenging decision about the future of his two businesses: a farming operation and a trucking operation. After the hectic 2016 farming and trucking season, he began to compare his 2016 and 2015 financial statements for the farming business, Meakin Farms Inc., and the trucking business, Meakin Industrial Ag Corp. While both organizations remained viable, he wondered what he should do fo...Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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Hell’s Basement Brewery: Surviving a Pandemic
Tyler Case; Darren HowesCase IVEY-W25849-EEntrepreneurship, StrategyOn January 4, 2021, Mike Patriquin was contemplating the tumultuous year of 2020 and the impact it had had on operations at Hell’s Basement Brewery (HBB), the first brewery to open in Medicine Hat, Alberta, since the early 1900s. Recent events both within and outside the brewery had affected his business. Management had recently restructured financially after buying out some of the original partners, and the remaining owners and management were s...Starting at €8.20
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Medicine Hat Meat Traders: Beefing Up a Family Business
Darren Howes; Tyler CaseCase IVEY-9B20M026-EEntrepreneurship, StrategyIn March 2019, entrepreneur Greg Pahl was contemplating the next steps for Medicine Hat Meat Traders; the past year was the company’s best in terms of beef jerky sales. Should Pahl keep the business running at its current state while focusing on streamlinStarting at €8.20
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Birks: The Sparkle of a Cherished Brand
Robert Mackalski; Alfred Jaeger; Marc Ducusin; Phoebe BalshinCase IVEY-9B18A014-EMarketing, StrategyBy 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restruct...Starting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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Cunningham’s Pub: Halle-Lujah for Wings
Mary Dellar; Robert Mackalski; Nicolette Papastefanou; Marc DucusinCase IVEY-W25213-EEntrepreneurship, MarketingNew opportunities, challenges, and decisions arose for a pub owner and his business partners when celebrity Halle Berry raved on social media about the hot wings served at the pub. Berry's post sparked an unprecedented 28-day sellout and a firestorm of news coverage that kept the business going at a time when the restaurant industry was suffering from government-imposed restrictions due to the COVID-19 pandemic. The pub owner and his partners won...Starting at €8.20