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Speak-On: Projecting Cash Budgets for a New Venture
Ian Dunn; Jordan SillsCase IVEY-9B19B014-EAccounting and Control, EntrepreneurshipIn August 2018, the founder of Speak-On, was finalizing plans for his company’s first year of operations. Speak-On was a learning tool used in classrooms to help students improve their communication and public speaking skills. Having worked on developingStarting at €8.20
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Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Allison Johnson; Laurie DudoCase IVEY-9B11A002-EMarketingThe case explores the use and importance of corporate sponsorships — in this case, how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contribute...Starting at €8.20
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Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Allison Johnson; Laurie DudoCase IVEY-9B11A003-EMarketing, Strategy3M Canada has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF) since 2005. In support of the CBCF, 3M Canada has produced and sold pink products (i.e. products that bear the pink ribbon, such as Post-it notes, flag pens, Nexcare bandages and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines this corporate sponsorship relationship, and specifically how 3M Canada’s brand manager ...Starting at €8.20
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Kombucha Canada Inc: Merchandise Inventory Valuation
Ian Dunn; Jordan SillsCase IVEY-9B21B002-EAccounting and ControlKombucha Canada Inc. sold kombucha beverages to restaurants and grocery stores in British Columbia, Canada. Restaurant and store closures, as a result of the COVID-19 pandemic, had affected the company’s sales. The business owner wanted to value her inventory at year-end using the first-in, first-out method of valuation and calculate the impact of the COVID-19 pandemic on her inventory.Starting at €8.20