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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20
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Masai Ujiri: "Because I'm Black"
Abbas Khambati; Mazi RazCase IVEY-9B21C026-ELeadership and People Management, StrategyMasai Ujiri, the President and General Manager of the Toronto Raptors (Raptors), had an illustrious career on and off the basketball court; he had not shied away from making bold, even controversial, decisions; and he had led his franchise, the Raptors, to the National Basketball Association (NBA) Championship. Following the Raptors’ clinching the NBA Championship in 2019, Ujiri faced an altercation with an Officer in Oakland, California. At the ...Starting at €8.20
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Praxis: Redefining the Toothpaste Industry
Ian Dunn; Edward GrayCase IVEY-9B20B005-EAccounting and Control, EntrepreneurshipIn 2019, the co-founders of Praxis—a toothpaste that aimed to improve the health and wellness of its users by incorporating vitamins, minerals, and supplements into the toothpaste—were contemplating whether to launch their business. The mission of Praxis was to facilitate a health-conscious lifestyle and empower individuals to improve their productivity and well-being. The duo wanted to assess the business environment, evaluate their product and ...Starting at €8.20
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NorLand: The 500-50-25 Ambition
W. Glenn Rowe; Abbas KhambatiCase IVEY-W27094-EStrategyNorLand Limited (NorLand) was a construction company based in British Columbia, Canada, with operations in Alberta, British Columbia, Quebec, and the United States. Having grown primarily by acquisition, the company was moving toward an ambitious goal: to achieve CA$500 million in revenues and CA$50 million in net operating income (NOI) by 2025—the 500-50-25 goal. The main questions facing Dave Reynolds, NorLand’s chief executive officer (CEO), a...Starting at €8.20
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Rogers Communications Inc.: The Battle for the Board
W. Glenn Rowe; Abbas KhambatiCase IVEY-W29729-EStrategyIn 2021, Rogers Communications Inc. (Rogers), one of the largest telecommunications companies in Canada, suffered a leadership crisis amid conflict between members of the Rogers family controlling the company. A decision by board chair Edward Rogers to oust chief executive officer Joe Natale triggered a chain of events that pitted Edward Rogers against his mother and two sisters (all board members). The company’s complex governance model, which c...Starting at €8.20