Default Category
-
upLIFT: The Use of Gender Pronouns in Email Signatures
Mike Annett; Richard MakCase IVEY-9B20C023-ELeadership and People Management, StrategyThe director of diversity and inclusion at a community agency is trying to decide whether to update her business email signature to express her gender identity by providing preferred pronouns. The director must decide whether the benefits of adding the information exceed the potential costs. Subsequently, in a second and third situation—each situation presented as a separate addition to the main case—the director must decide the extent to which s...Starting at €8.20
-
Jayman Built Inc: Westman Village Resort-Style Living
Pernille Goodbrand; Lynne Ricker; Jessica AbtCase IVEY-9B20A058-EMarketingIn September 2015, the owner of Jayman BUILT, a homebuilder and developer in Alberta, was fine-tuning his vision for a resort-style residential community in the outer suburbs of Calgary, Alberta. The development, Westman Village, would be a legacy project and the first of its kind in Calgary—a high-density, walkable, and amenity-rich community. Work on the development was planned for September 2016, and the owner was eager to showcase the innovat...Starting at €8.20
-
Ed Williams Mens Wear
Lynne Ricker; Marc BoivinCase IVEY-9B16A019-EEntrepreneurship, MarketingEd Williams Mens Wear, a family-owned retailer of high-quality men’s clothing, had a single location in Calgary, Alberta. The store had been very successful for over 20 years. The founder’s son was planning to take over the business, but he had concerns about the company’s aging market and was looking to grow and/or diversify the business. Available options included opening another location, expanding the store, or changing the product offering. ...Starting at €8.20
-
MacEwan Residence Services - A Risky Accommodation
Mike Annett; Dana DzivinskiCase IVEY-9B16C045-ELeadership and People ManagementIn November 2014, the Residence Services department at MacEwan University in Alberta, Canada, needed to replace a residence assistant who was exiting midway through the academic year. The new hire would have one semester of work for the current academic year and, with good performance, was expected to return for two semesters of work in the following academic year. One of the qualified applicants had a distinguishable disability: she used a wheel...Starting at €8.20