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- Case
Kraft Foods Canada: Targeting the Millennials
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A015-EPublished: Jun 6, 2016Reviewed: Jun 6, 2016Format: PDFPages: 12Language: English - Case
Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A002-EPublished: Jun 21, 2011Format: PDFPages: 14Language: English - Case
Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Format: PDFPages: 16Language: Spanish - Case
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A067-EPublished: Dec 22, 2016Reviewed: Dec 22, 2016Format: PDFPages: 14Language: English - Case
High-Impact Wealth Management: Tom and Deena Li Plan for Retirement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16N028-EPublished: Aug 24, 2016Reviewed: Oct 24, 2016Format: PDFPages: 8Language: English - Case
Jenny and Andrew Pick an Advisor
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16N041-EPublished: Aug 25, 2016Reviewed: Sep 6, 2021Format: PDFPages: 16Language: English - Case
High-Impact Wealth Management: Jenny and Andrew Confront Mortality
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16N043-EPublished: Aug 25, 2016Reviewed: Nov 22, 2016Format: PDFPages: 8Language: English - Case
Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A003-EPublished: Apr 8, 2011Format: PDFPages: 18Language: English - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Format: PDFPages: 14Language: English - Case
Unilever Canada: Redefining the AXE Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A066-EPublished: Dec 23, 2016Reviewed: Dec 23, 2016Format: PDFPages: 13Language: English