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The Academy: Evaluating Growth Alternatives
Ian Dunn; Pooja KrishenCase IVEY-9B19B016-EAccounting and ControlThe Academy, a local CrossFit gym in Kitchener, Ontario, was determining how best to expand its business in order to continue its growth trajectory in a highly competitive industry. The gym’s co-owner and head coach needed to decide whether to invest in uStarting at €8.20