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Escapes Outdoor Living Designs Inc.
Michael Sider; Richard BloomfieldCase IVEY-9B14M044-EEntrepreneurship, StrategyThe owner of Escapes Outdoor Living Designs (Escapes) must decide what to do with his small landscaping and construction business. Escapes has been doing well, but has not had any sustainable growth over five years. The owner feels the business lacks focus and will need a good strategy in order to grow successfully. Facing problems with employee retention and shifting market opportunities, he has to perform an in-depth analysis of his current bus...Starting at €8.20
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Yola: Managing Multiple Challenges
Helena Barnard; Bryan MuirCase IVEY-9B10M031-ELeadership and People Management, StrategyThe South-African founder of Yola, a San Francisco-based company that provides simple website creation software, has developed a vibrant business that went from eight to more than 40 employees in only a year. He has secured two rounds of funding from a South African venture capitalist, and the growth in the Yola user base has been exceeding that predicted in the business plan. Yet the business faces multiple challenges. There are offices in both ...Starting at €8.20
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Marineland and the Mayor
Michael Sider; Ahn HoangCase IVEY-9B13M063-EStrategyThe mayor of one of Canada’s largest tourist destination cities has to decide how to handle the media outcry that followed a major newspaper story in which eight former staffers at the local, popular aquatic zoo accused the zoo of treating its animals with severe cruelty. His initial response was perceived by many as being too glib and favouring the marine park, which is an important source of revenue for the city. Although he is no expert on ani...Starting at €8.20
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Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Verity Hawarden; Helena BarnardCase IVEY-9B10M099-EEntrepreneurship, StrategyThis case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product line embodied the various innovation opportunities and challenges presented. The concept was initially introduced in order to assess the feasibility of profitably servicing this market. However, the pr...Starting at €8.20
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RBC - Financing Oil Sands (B)
Michael Sider; Jana Seijts; Ramasastry ChandrasekharCase IVEY-9B10M016-EFinance, StrategyUnder pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems...Starting at €5.74
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Microsoft South Africa: Corporate Entrepreneurship and Innovation
Helena Barnard; Jonathan MarksCase IVEY-9B14M161-EEntrepreneurship, StrategyA new managing director of Microsoft South Africa was appointed in 2007 at a low point in Microsoft South Africa’s dominance of the software industry. He set out to address the issues by focusing on four pillars: people (employees), partnerships, revenue and local relevance. The latter included regulatory compliance requirements regarding social transformation and meeting the stringent Broad Based Black Economic Empowerment codes. The managing di...Starting at €8.20
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YouPostIt! Communicating the Value of a New Business
Michael Sider; Daniel SamoshCase IVEY-9B12A002-EEntrepreneurship, MarketingThe director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill...Starting at €8.20
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The Lac-Mégantic Disaster
Michael Sider; Mary Weil; Brian DunphyCase IVEY-9B14M040-EStrategyIn July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Mégantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, l...Starting at €8.20
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Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers
Helena Barnard; Gwen AnsellCase IVEY-9B12M095-EStrategyCapitec Bank was a new bank established at the end of apartheid to offer banking services and loans to the large numbers of low-income potential customers newly opened to economic progress and aspiration by the end of the discriminatory system. The banking context was dominated by four major and long-established banks characterized by conservative legacy practices. Capitec planned to create an innovative offering to serve the low-income market an...Starting at €8.20
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Loblaw Inc. and Rana Plaza
Michael SiderCase IVEY-9B13M071-EStrategyA business professor who teaches sustainability must decide whether to sell his shares in the Canadian company, Loblaw Inc., after learning that the company produced garments for its clothing line in a Bangladeshi garment factory that collapsed, killing 1,127 workers.Starting at €8.20