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Canada's Economy 2012
David W. Conklin; Danielle CadieuxCase IVEY-9B09M008-EStrategyThis case points to the challenges that Canada faces in regards to its ongoing productivity gap with the United States and its ongoing failure in regard to international competitiveness. This case also discusses the regional differences within Canada in regard to international competitiveness. This case also discusses the regional differences within Canada in regard to economic structure and public policy issues. Finally, the case indicates a ser...Starting at €8.20
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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCase IVEY-9B08D008-EService and Operations ManagementThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Starting at €8.20
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Mexico's Economy, 2012
David W. Conklin; Danielle CadieuxCase IVEY-9B08M084-EStrategyMexico had a history of repeated financial crises, with high inflation leading to current account deficits with volatile capital inflows, culminating in significant devaluations. Concerns persisted that this pattern might repeat itself in the future. In the years prior to 1980, the government of Mexico had put in place a command and control economy with an extensive array of regulations through which it intervened in the economy on an ongoing bas...Starting at €8.20
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCase IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Starting at €5.74
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCase IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Starting at €8.20
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Kmart de Mexico, S.A. de C.V. (Spanish version)
David W. Conklin; Wendy Evans; David AgerCase IVEY-9A94HS09StrategyEl Puerto de Liverpool, S.A. de C.V., una de las más antiguas y más grandes cadenas de tienda de departamentos, ha entrado en un acuerdo con la gigante cadena minorista Kmart Corporation para abrir y operar una serie de Super Kmart Centres a lo largo de Méjico. El nuevo Director General (CEO) de Kmart de Méjico debe crear la nueva organización. Él debe considerar todos los aspectos del ambiente de negocios mejicano, y analizar como estos elemento...Starting at €8.20
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Mexico’s Economy, 2009 (Spanish version)
David W. Conklin; Danielle CadieuxCase IVEY-9B08MS84StrategyMéxico tenía una historia de crisis financieras repetidas, con la alta inflación llevando a los déficits por cuenta corriente con las aportaciones de capitales volátiles, culminando en devaluaciones significativas. Las preocupaciones persistieron que este patrón pudo repetirse en el futuro. En los años antes del año 80, el gobierno de México había puesto una economía en el lugar del comando y del control con un arsenal extenso de las regulaciones...Starting at €8.20
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Pacific Western Brewing Company (Spanish version)
David W. ConklinCase IVEY-9A93RS02StrategyLa industria cervecera canadiense se encuentra dominada por tres grandes corporaciones. ¿Cómo puede una pequeña cervecera crear un nicho de mercado y competir contra los grandes? Muchos aspectos de esta industria son influenciados por regulaciones gubernamentales. Además, el Tratado de Libre Comercio ha introducido un nuevo nivel de competencia, y las importaciones desde los Estados Unidos han incrementado el riesgo de dumping. Mientras tanto, po...Starting at €8.20
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Henderson bas: The Primus.ca Campaign
John S. Haywood-Farmer; Ari Shomair; Arina RosuCase IVEY-9B09D013-EService and Operations ManagementIn April, 2009, the director of media strategy at henderson bas, a Toronto-based online advertising agency, was evaluating the current campaign for Primus Telecommunications (Primus). It had been two months since the Primus home phone bundle banner advertisement campaign had been launched, and initial results were not as expected. While there were a lot of visitors attracted to the Primus website, those visitors were not converted into paying cus...Starting at €8.20