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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Costco: The Challenge Of Entering The Mainland China Market
Chongfeng Wang; Liyang Lu; Xinrong Liu; Fei Meng; Guanwen Huang; Xiaoyu ZhaoCase IVEY-W24957-EMarketing, StrategyCostco Wholesale Corporation (Costco), the world’s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse’s traffic declined si...Starting at €8.20
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Owen Barry: Coping with Brexit Stalemate
Neil Bendle; Ramasastry ChandrasekharCase IVEY-9B20A061-EEntrepreneurship, Marketing, StrategyIn July 2019, the uncertainty that had been surrounding Brexit since the public referendum in June 2016 had led to a crisis for Owen Barry Inc. (Owen Barry), a luxury goods manufacturing enterprise in the United Kingdom. The company’s finance and production manager had voted in favour of Brexit but was hardly prepared for the deadlock that followed. He was now weighing different options for navigating a way out of the company’s predicament. His t...Starting at €8.20
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Pokémon Go: Virtual Invading Reality
Neil Bendle; Xiaoke XuCase IVEY-9B17A032-EMarketing, StrategyIn June 2016, the augmented reality game Pokémon GO quickly became one of the hottest topics in the world, changing both the online and offline behaviours of players. Pokémon GO was jointly developed by the San Francisco-based firm Niantic Inc. and The Pokémon Company, based in Japan, and was underwritten by the Japanese video game giant Nintendo. The game, which overlaid virtual items and creatures onto the physical world, allowed smartphone use...Starting at €8.20