HBSP (USA)
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Sidewalk Labs: Privacy in a City Built from the Internet Up
John, Leslie K.; Weiss, Mitchell B.; Kelley, JuliaCase HBS-819024-EEntrepreneurshipBy the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit "Ask Me Anything" session in January 2018, he had only nine months remaining to convince the people of Toronto, their government representatives, and presumably his parent company Alphabet, Inc., that Sidewalk Labs' plan to construct "the first truly 21st-century city" on the Canadian city's waterfront was a sound one. Along with much excitement and optimism, strains of conce...Starting at €8.20